Commitment details

Information about the commitment

Submission number 1318245613921-1444
Submission date
  • 08-Aug-2011
Owner of the commitment EUROCARE
Name of the organisation's representative in the forum Eurocare and The Association of European Cancer Leagues
Name of the affiliated Umbrella Organisation or Federation
Title of the commitment Awareness raising of the link between drinking alcohol and risk of developing certain types of cancer
Commitment summary Eurocare together with The Association of European Cancer Leagues wish to increase awareness about the link between drinking alcohol and risk of getting cancer. This information is not only little known among the general public, but also more awareness of the salience of the problem needs to be established among policy making stakeholders (Member States, European Institutions, NGOs, economic operators).

One in four EU citizens will be diagnosed with cancer, however only a few are aware of the link between drinking alcohol and cancer.

The recent Eurobarometer survey (April 2010) has indicated that 1 in 5 European citizens do not believe that there is a connection between alcohol and cancer and 1 in 10 do not know about the link.

Eurocare together with ECL will link their respective expertise in the fields of alcohol and cancer, with the aim of producing informative material.
This material will be distributed among ECL and Eurocare members as widely as possible and will also support the cancer prevention and health promotion work package of the European Partnership Action Against Cancer (EPAAC)

This commitment aligns with priority areas of the EU Alcohol Strategy, namely-
‘Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’
Link to further information relating to the commitment www.europeancancerleagues.eu; www.eurocare.org
Forum members, associated with the commitment
Partners, associated to the commitment

Contact Point

Contact name Mariann Skar
Organisation Eurocare
Title/Position Secretary General
Address
Rue des Confederes 96
B1000 Brussels
Belgium
Tel 0032736 05 72
Fax
Email mariann.skar@eurocare.org
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) Cancer is the second most common cause of death in Europe, nearly around 2.5 million EU citizens are diagnosed with cancer yearly. As many as 30% of cancers can be prevented if we make healthier choices.
10% of cancers in men and 3% in women can be attributed to drinking alcohol. The first conclusive links between alcohol and cancer were established back in 1987, yet 25 years later only 36% of EU citizens are sure of this link. The 2010 Eurobarometer report found that 1 in 5 European citizens do not believe that there is a connection between alcohol and cancer and 1 in 10 do not know about the link.
ECL facilitates collaboration between cancer leagues throughout Europe and influences EU and pan-European policies. ECL identifies and promotes common strategies in cancer control in order to achieve health equity in cancer prevention, treatment and services.
The major fields of activity among the member cancer leagues include cancer prevention, public information, research related activ
Priority areas
  • Develop efficient common approaches to provide adequate consumer information
Baseline ECL and Eurocare facilitate collaboration between their respective member organisations throughout Europe and seek to influence EU and pan- European policies. To date, there was a limited number of activities with specific aim of raising awareness about the link between alcohol and cancer at the European level. Individual member organisation have worked on the issue in their Member States, however as shown by latest Eurobarometer (April 2010, p.47)level of awareness across the EU remains alarmingly low.
Start date Sep-2011
End date Dec-2012
Expected interim date
  • 15-Mar-2012
Final report date
  • 31-Dec-2012
Member states
  • EU
Other concerned countries

Commercial communication

Target
Tool
Description Based on the evidence and scientific input provided by IARC and other sources, ECL and Eurocare will produce information material that can be easily utilised by both organisations’ members and other partners to promote knowledge about risks associated with harmful alcohol drinking patterns and cancer.

Consumer information

Target
  • Professionals, EPAAC, general public, policy maker
Tool
  • Information material in the form of a factsheet to be distributed online and in hardcopies if possible.
Description

Counseling

Target
Tool
Description

Education

Target
Tool
Description

Media

Target
Tool
Description

Youth involvment

Target
Tool
Description

Research

Area
Description

Treatment

Target
Description

Commitment activities in the following Member States

Commitment activities in the following Member States

Information on monitoring

Objectives Raise awareness among decision-makers, member organisations and the public at large on the risk between alcohol consumption and cancer.
Increase information impact with updated and relevant news.
Make scientifically sound and attractively presented information on alcohol and cancer easily accessible to key audiences.
Increase awareness among health professionals and investigate possibilities for joint commitments in the future.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) Increasing knowledge of risks associated with drinking alcohol and developing cancer is in line with the priority areas of the EU Alcohol Strategy to ‘Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’

Input indicators

Number of people involved 2- one ECL one Eurocare
Time spent (Man/hours) 2/2
Cost (please indicate in €) 2000, plus manpower
Other

Information on monitoring

Number of people reached 650 mill Europeans
Number of people in the target group reached 10.000
Number of participants in different activities 100
Web site visitors 3000
Number of products 1 factsheet
Number of pamphlets/adverts website
Established number of contacts
Other

Outcome and impact

Short term
Medium Term
Long Term

Evaluation details

Tool use
  • Internal evaluators
Type of methodology

Details about the monitoring report

Title of the commitment
Awareness raising of the link between drinking alcohol and risk of developing certain types of cancer
Name of the Forum member organisation owning the commitment
EUROCARE
Name of the Forum member organisation owning the commitment
EUROCARE
Is this a report for an ongoing commitment or a final report?
INTERMEDIATE
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
1.9.2011 - 15.3.2012
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Skar Mariann
Secretary General
Rue des Confederes 96
B1000 Brussels Belgium
0032 736 05 72

mariann.skar@eurocare.org
Commitment summary (based on summary given in original commitment form):
Eurocare together with The Association of European Cancer Leagues wish to increase awareness about the link between drinking alcohol and risk of getting cancer. This information is not only little known among the general public, but also more awareness of the salience of the problem needs to be established among policy making stakeholders (Member States, European Institutions, NGOs, economic operators).

One in four EU citizens will be diagnosed with cancer, however only a few are aware of the link between drinking alcohol and cancer.

The recent Eurobarometer survey (April 2010) has indicated that 1 in 5 European citizens do not believe that there is a connection between alcohol and cancer and 1 in 10 do not know about the link.

Eurocare together with ECL will link their respective expertise in the fields of alcohol and cancer, with the aim of producing informative material.
This material will be distributed among ECL and Eurocare members as widely as possible and will also support the cancer prevention and health promotion work package of the European Partnership Action Against Cancer (EPAAC)

This commitment aligns with priority areas of the EU Alcohol Strategy, namely-
‘Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’
Web site/s relating to the commitment
www.europeancancerleagues.eu; www.eurocare.org
Description of the implementation of the commitment
ECL and Eurocare facilitate collaboration between their respective member organisations throughout Europe and seek to influence EU and pan- European policies. To date, there was a limited number of activities with specific aim of raising awareness about the link between alcohol and cancer at the European level. Individual member organisation have worked on the issue in their Member States, however as shown by latest Eurobarometer (April 2010, p.47)level of awareness across the EU remains alarmingly low.

Based on the evidence and scientific input provided by IARC and other sources, ECL and Eurocare will produce information material that can be easily utilised by both organisations’ members and other partners to promote knowledge about risks associated with harmful alcohol drinking patterns and cancer. this work is still ongoing.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
Raise awareness among decision-makers, member organisations and the public at large on the risk between alcohol consumption and cancer.
Increase information impact with updated and relevant news.
Make scientifically sound and attractively presented information on alcohol and cancer easily accessible to key audiences.
Increase awareness among health professionals and investigate possibilities for joint commitments in the future.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
Increasing knowledge of risks associated with drinking alcohol and developing cancer is in line with the priority areas of the EU Alcohol Strategy to ‘Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
Both ECL (1 person) and Eurocare (1 person) has put money and personnel aside to work on the issue.
On average about they have been working around 3 days pr month.
In addition Board members have been engaged to find information and web designers.
Web designer has been engaged in Estonia
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
www.alcoholandcancer.eu is up and running, however still with limited information.
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
Website available
Medium term
Long term
Other
Evaluation details (tools and methods used, internal or external evaluators...)
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
it is still early days in this project.
Dissemination (How were the results of the commitment disseminated?)
References to further information relating to the monitoring of the commitment
Attachments