Commitment details

Information about the commitment

Submission number 1317307721420-1440
Submission date
  • 29-Sep-2011
Owner of the commitment Standing Committee of European Doctors (CPME)
Name of the organisation's representative in the forum Mervi KATTELUS
Name of the affiliated Umbrella Organisation or Federation
Title of the commitment Raising Awareness
Commitment summary The Standing Committee of European Doctors (CPME) represents medical doctors across Europe and is composed of the most representative National Medical Associations of 27 European countries. CPME aims to promote the highest standards of medical training and medical practice in order to achieve the highest quality of healthcare for all patients in Europe. CPME is also concerned with the promotion of public health, the relationship between patients and doctors, and the free movement of doctors within the EU. CPME also cooperates closely with national medical associations from associated and observer countries, as well as with specialised European medical organisations and international medical associations.

CPME will contribute to raising awareness on the impact of harmful and hazardous alcohol consumption with the following measure:

1. CPME will launch a campaign banner on an EU news website in order to promote prevention of alcohol-related harm to the children and young people. This banner will be publicly accessible and will run for two weeks.
Link to further information relating to the commitment A link to the banner will be included in the final report.
Forum members, associated with the commitment
Partners, associated to the commitment

Contact Point

Contact name Sarada DAS
Organisation Standing Committee of European Doctors (CPME)
Title/Position EU Policy Advisor
Address
Rue Guimard 15
1040 Brussels
Belgium
Tel 0032(0)27327202
Fax 0032(0)27327344
Email sarada.das@cpme.eu
If the commitment is implemented in more than one Member State indicate for each country the name of the national contact point

Information about the commitment

Background to the commitment (if any) In the framework of CPME's work in the field of alcohol-related harm, the protection of young people and children had been confirmed as a specific area in need of action, in line with the EU Strategy and Forum Charter (see 'Comments of the Standing Committee of European Doctors regarding the communication on an EU strategy to support Member States in reducing alcohol related harm', adopted on 16 June 2007 accessible at http://cpme.dyndns.org:591/adopted/2007/CPME_AD_Brd_160607_029_EN.pdf). In addition to related activities in this area (e.g. CPME commitment 'Mobilising the Medical Profession'), this commitment foresees for a campaign banner to be launched on an EU news website which is visited by EU policy-makers and stakeholders.
Priority areas
  • Develop information and education programmes on the effect of harmful drinking
Baseline CPME has highlighted the need to take action on alcohol-related harm to young people and children previously, i.a. through the adoption of policies, for example: - 'Comments of the Standing Committee of European Doctors regarding the communication on an EU strategy to support Member States in reducing alcohol related harm', adopted on 16 June 2007 accessible at http://cpme.dyndns.org:591/adopted/2007/CPME_AD_Brd_160607_029_EN.pdf - 'CPME Statement on Reducing the Global Impact of Alcohol on Health and Society' adopted on 27 October 2006 accessible at http://cpme.dyndns.org:591/adopted/2006/CPME_AD_Brd_271006_074_EN.pdf
Start date Jan-2012
End date Dec-2012
Expected interim date
  • 30-Jun-2012
Final report date
  • 28-Feb-2013
Member states
  • EU
Other concerned countries

Commercial communication

Target
Tool
Description

Consumer information

Target
Tool
Description

Counseling

Target
Tool
Description

Education

Target
Tool
Description

Media

Target
  • Staff / professionals/policy makers
  • general public
Tool
  • Internet
Description The commitment foresees for a campaign banner to be launched on an EU news website frequently visited by policy-makers and stakeholders.

Youth involvment

Target
Tool
Description

Research

Area
Description

Treatment

Target
Description

Commitment activities in the following Member States

Commitment activities in the following Member States

Information on monitoring

Objectives The commitment's objective is to attract attention and thus raise awareness for the topic of alcohol-related harm to young people and children and encourage policy action to be taken accordingly. By launching a campaign banner on an EU news website, the main target audience will be EU policy-makers and stakeholders, also beyond the health policy sphere, thereby following the aim of achieving a 'health in all policies' level of awareness.
Relevance (i.e. how will the commitment contribute to achieving the aim of the Forum ?) The commitment is relevant to the priority themes 'protect young people, children and the unborn child' and 'inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns' as set out in the Charter establishing the Forum. As the importance of these topics is well-established from a medical point of view (see 'Comments of the Standing Committee of European Doctors regarding the communication on an EU strategy to support Member States in reducing alcohol related harm', adopted on 16 June 2007 accessible at http://cpme.dyndns.org:591/adopted/2007/CPME_AD_Brd_160607_029_EN.pdf), the medical profession can underline the need for action in a meaningful way. The EU news website on which the campaign banner will run has a high number of visitors and is therefore very relevant for attracting attention among the intended target audience.

Input indicators

Number of people involved CPME rapporteur, EU Policy Advisor
Time spent (Man/hours)
Cost (please indicate in €)
Other The following input indicators are foreseen:
- drafting of CPME commitment
- communication of CPME commitment
- drafting of campaign message and design of campaign banner
The precise number of people involved in the delivery of this commitment, as well as the time spent and cost incurred along with any other input indicators, will be indicated in the interim and final reports.

Information on monitoring

Number of people reached
Number of people in the target group reached
Number of participants in different activities
Web site visitors
Number of products
Number of pamphlets/adverts
Established number of contacts
Other The following output indicators are foreseen:
- adoption of CPME commitment
- campaign banner
- placement of campaign banner on EU news website
Other output indicators which can be identified for this commitment will be indicated in the interim and final reports.

Outcome and impact

Short term
Medium Term
Long Term

Evaluation details

Tool use
  • Internal evaluators
Type of methodology

Details about the monitoring report

Title of the commitment
Raising Awareness
Name of the Forum member organisation owning the commitment
Standing Committee of European Doctors (CPME)
Name of the Forum member organisation owning the commitment
Standing Committee of European Doctors (CPME)
Is this a report for an ongoing commitment or a final report?
FINAL
What is the time period covered by this report (in the case of a final report, the reporting period is the life span of the commitment)?
March 2012-February 2013
Point of contact for the commitment (the person authorised by the organisation owning the commitment who can be contacted for information about the commitment):
Sarada DAS
EU Policy Advisor
Rue Guimard 15
1040 Brussels Belgium
0032 (0)27327202
0032 (0)27327344
sarada.das@cpme.eu
Commitment summary (based on summary given in original commitment form):
The Standing Committee of European Doctors (CPME) represents national medical associations across Europe. We are committed to contributing the medical profession’s point of view to EU and European policy-making through pro-active cooperation on a wide range of health and healthcare related issues.
- We believe the best possible quality of health and access to healthcare should be a reality for everyone. To achieve this, CPME promotes the highest level of medical training and practice, the safe mobility of physicians and patients, lawful and supportive working conditions for physicians and the provision of evidence-based, ethical and equitable healthcare services. We offer support to those working towards these objectives whenever needed.
- We see the patient-doctor relationship as fundamental in achieving these objectives and are committed to ensuring its trust and confidentiality are protected while the relationship evolves with healthcare systems. Patient safety and quality of care are central to our policies.
- We strongly advocate a ‘health in all policies’ approach to encourage cross-sectoral awareness for and action on the determinants of health, to prevent disease and promote good health across society.
CPME’s policies are shaped through the expertise provided by our membership of national medical associations, representing physicians across all medical specialties all over Europe and creating a dialogue between the national and European dimensions of health and healthcare.

CPME contributes to raising awareness on the impact of harmful and hazardous alcohol consumption with the following measure:
1. CPME launched a campaign banner on an EU news website in order to promote prevention of alcohol-related harm to the children and young people. This banner will be publicly accessible and will run for two weeks.
Web site/s relating to the commitment
The CPME commitment has been made publicly available on http://cpme.dyndns.org:591/adopted/2011/CPME_AD_EC_15092011_097_Final_EN.pdf
The ‘CPME Statement on the Alcohol-Related Harm to Children and Young People’ is available at http://cpme.dyndns.org:591/adopted/2012/CPME_AD_Brd_05052012_045_Final_EN.pdf and
http://www.cpme.eu/policy-areas/alcohol-policy/
The campaign banner is available at http://ads.euractiv.com/showbanners/CPME/CPME_2012may.htm
The CPME newsletter is available at
http://cpme.dyndns.org:591/database/2012/CPME_Newsletter_Special.Edition.31.May.2012.pdf
Description of the implementation of the commitment
Following the preliminary discussions on the implementation of the commitment, the decision was taken to consolidate and up-date the CPME position on the issue by drafting and adopting a new position paper dedicated exclusively to the topic of alcohol-related harm in children and young people. Following the adoption of the ‘CPME Statement on the Alcohol-Related Harm to Children and Young People’ in May 2012 by the CPME Board, it was publicised through a campaign banner in May 2012. Furthermore the Statement was circulated to relevant stakeholders, submitted as background material to the 1st European Youth Alcohol Policy Conference held in Slovenia in November 2012 and submitted for inclusion in the 'EAHF Highlights' publication presented at the Open Forum on Alcohol and Health in November 2012.
Objectives (cf. sections 4-5 of the Monitoring Commitment in Annex II of the Forum Charter): in which way and to which extent have the objectives set out in the original commitment form been achieved in the reporting period?
The commitment's objective is to attract attention and thus raise awareness for the topic of alcohol-related harm to young people and children and encourage policy action to be taken accordingly. The implementation of the commitment worked towards achieving this objective by a) involving the CPME membership during the discussion and adoption of the CPME Statement, b) the public campaign banner on the EU news site, c) the outreach to the participants of the European Youth Alcohol Policy Conference and d) the participants of the Open Forum meeting.
Relevance (i.e. how did the commitment during the reporting period contribute to achieving the overall aims of the Forum - cf. section 3 of the Monitoring Commitment in Annex II of the Forum Charter)
The commitment is relevant to the priority themes 'protect young people, children and the unborn child' and 'inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns' as set out in the Charter establishing the Forum. As the importance of these topics is well-established from a medical point of view (see 'Comments of the Standing Committee of European Doctors regarding the communication on an EU strategy to support Member States in reducing alcohol related harm', adopted on 16 June 2007 accessible at http://cpme.dyndns.org:591/adopted/2007/CPME_AD_Brd_160607_029_EN.pdf), the medical profession can underline the need for action in a meaningful way. The commitment is relevant to the priority themes 'protect young people, children and the unborn child' and 'inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns' as set out in the Charter establishing the Forum.
The wide outreach which took place during the implementation of the commitment (please see above) has contributed to the achievement of these aims by addressing and engaging a multitude of relevant stakeholders, including doctors, EU decision-makers, civil society, NGO specialised in the topic, and the media. The variety of stakeholders addressed is also in coherence with the ‘health in all policies’ principle.
Input indicators (resources allocated to the commitment ("What was done to put the objectives into practice?") - cf. section 5a of the Monitoring Commitment in Annex II of the Forum Charter)
- The EU Policy Advisor and CPME Rapporteur on Alcohol Policy collaborated throughout the drafting of the CPME Statement, i.a. in one meeting, and through email. Correspondence also took place on the preparation of the campaign banner and the additional dissemination activities described below. (time invested: approx. 7 hours)
- The EU Policy Advisor carried out research as a basis for the CPME Statement (time invested: approx. 2 hours)
- The EU Policy Advisor prepared the draft Statement of the agenda for the CPME Board and coordinated comments received from the CPME membership, while the CPME Rapporteur on Alcohol Policy presented the draft to the CPME Board and led the discussion (time invested: approx. 2 hours).
- The EU Policy Advisor coordinated the preparation, launch and follow up for the campaign banner with the EU news site (time invested: approx. 3 hours)
- The campaign banner was available as part of a subscription to the EU news site; the exact cost cannot be determined.
- The EU Policy Advisor drafted an article for the CPME newsletter on the Statement and its recommendations (time invested: approx. 2 hours)
- The EU Policy Advisor coordinated the dissemination of the statement to selected stakeholders and the organisors of the European Youth Alcohol Policy Conference (time invested: approx. 2 hours)
- The EU Policy Advisor drafted and submitted a summary of the commitment for the ‘EAHF Highlights’ publication, in coordination with the CPME Rapporteur on Alcohol Policy (time invested: approx. 2 hours).
Output indicators (measure from a quantitative point of view the results created through the use of inputs ("What was achieved with the resources allocated to the commitment") - cf. section 5b of the Monitoring Commitment in Annex II of the Forum Charter)
- The CPME Board, meeting in Brussels on 5 May 2012, comprising approx. 80 representatives of the CPME membership (representatives of National Medical Associations of AU, BE, BG, CY, CZ, DK, EE, FI, DE, GR, HU, IS, IE, LV, LT, LU, MT, NO, PL, RO, SK, SI, SE, NL, CH, NL, UK, HR, IL, RS) adopted the ‘CPME Statement on the Alcohol-Related Harm to Children and Young People’.
- The CPME Statement was published on the CPME website and in a campaign banner which ran for two weeks on www.euractiv.com. (http://ads.euractiv.com/showbanners/CPME/CPME_2012may.htm). The statistics for the banner’s visibility are as follows (data received from Euractiv): Banners' stats: Impressions - 23,312/Clicks – 26 – Euractiv Newsletters' stats: Sent emails - 27,175 /Opens - 7,616/Clicks – 77.
- A 250 word article highlighting the CPME Statement appeared in the May 2012 edition of the CPME newsletter which was disseminated to approx. 800 contacts including EU institutions, civil society stakeholders and the media (http://cpme.dyndns.org:591/database/2012/CPME_Newsletter_Special.Edition.31.May.2012.pdf).
- The CPME Statement was disseminated to a group of approx. 7 stakeholder organisations active in the area of alcohol policy. It was also made use of during a workshop of the 1st European Youth Alcohol Policy Conference held in Slovenia in November 2012, which was attended by a large number of stakeholders (http://www.apyn.org/conference/).
- A summary on the CPME Statement was included in the ‘EAHF Highlights’ publication disseminated in the context of the Open Forum event on 23 November 2012 (http://ec.europa.eu/health/alcohol/docs/alcohol_health_forum_highlights_en.pdf).
Outcome and impact indicators (how successful has the commitment been during the reporting period in relation to the original objectives - cf. section 6 of the Monitoring Commitment in Annex II of the Forum Charter. These indications go beyond the minimum agreed requirements to monitor a commitment, and it is expected that this type of evaluation will not be carried out for all commitments.)
Short term
The adoption of the CPME Statement and outreach to the wide range of stakeholders went beyond the scope of the commitment originally planned. The discussions at the CPME Board meeting in the context of the CPME Statement’s adoption and the utilisation of the CPME Statement in both the European Youth Alcohol Policy Conference and the Open Forum show the sustained interest in the topic.
Medium term
Further outreach options shall be explored to continue to raise awareness for the subject matter beyond the commitment’s lifetime.
Long term
The topic of alcohol-related harm to children and young people is consolidated in the scope of CPME action on alcohol policy and highlighted in future activities.
Other
Evaluation details (tools and methods used, internal or external evaluators...)
The visibility of the campaign banner was assessed on the basis of the data received from Euractiv (please see above). While no additional formal evaluation took place, on a quantitative basis the interest in the CPME statement, e.g. by the organisors of the European Youth Alcohol Policy Conference, can be assessed as positive feedback. Please see above for further details.
Other comments related to monitoring the commitment (This section is to be used to add any other information which can be useful in terms of understanding issues relating to the monitoring of your commitment, such as, any major obstacles that have been encountered, sources of data used, etc. If the basic details of the commitment have been changed, this field is to be used to explain why and how they were changed.)
Dissemination (How were the results of the commitment disseminated?)
In addition to the dissemination through the campaign banner, the CPME website, the CPME newsletter and contacts created in CPME’s activities were involved in the dissemination of the CPME statement on alcohol-related harm to children and young people. Please see above for further details.
References to further information relating to the monitoring of the commitment
Attachments