344 commitments

Submission number Informations Report Actions
1398351652647-1649 The Brewers of Europe

Polish Brewers: Beer Industry Program against drink driving in social media

In 2009 an on-line club of responsible drivers was launched as a part of the "Driving Not Drinking " educational campaign to promote sober driving and a designated-driver concept. The Responsible Drivers' Club rules provide zero tolerance for drunk driving.
In 2011, a fan page of the club was created on Facebook and gained more than 30,000 followers up to end 2013.
Since 2012, all educational activities around the Responsible Drivers' Club have been focused on Facebook. The objective is to create a real trend for designated-driving, especially among young adults and to spread the idea of the designated sober driver among party goers, as well as in clubs and pubs. The idea is promoted by various activities, such as traditional ones (daily posts, polls, discussions) and occasional initiatives (contests related to road safety issues and events/animations using a traffic simulator and alco-gogles).
In 2014 the Responsible Drivers' Club on Facebook will be widened and developed. We plan to improve our statistics, including through higher followers' engagement.

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1398335763463-1648 The Brewers of Europe

Polish Brewers - "I don't drink during pregnancy" education activities

Polish Brewers established an internal policy on commercial communication in 2008 whereby brewery members committed to placing responsibility messages on packaging and marketing communication materials.
In September 2013 Polish Brewers signed an agreement to introduce a pregnancy pictogram on all beer labels (excluding typically "male" beers) as well as on marketing communications materials. This new pictogram coincided with the launch of a campaign to prevent FAS Fetal Alcohol Syndrome, an initiative carried out under the auspices, and in cooperation with, the Women's Parliamentary Group. During a media meeting organised on International FAS Day, Polish Brewers officially declared their engagement and support for initiatives drawing attention to the problem of drinking during pregnancy and its harmful effects.
So far Polish Brewers have launched numerous activities dedicated to FAS prevention which are being continued into 2014 as part of the educational campaigns supported by the Polish brewing sector. To increase public awareness about the scale and the gravity of the problem, they will involve third party endorsement (medical experts, opinion leaders, NGOs).
By November 2014 we plan to reach wide social support for the message "I don't drink during pregnancy" and to encourage gynecologists nationwide that there are no excuses for pregnant women drinking any amount of alcohol (one glass to combat stress is still a popular piece of advice given by gynecologists to their pregnant patients). At the same time the placement of responsible messages on beer packaging and commercials will be continued and extended to popularise responsible drinking attitudes.

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1397480353403-1647 SABMiller

Parenting styles and influence to prevent alcohol misuse

SABMiller is committed to providing its consumers with accurate and balanced information relating to alcohol consumption. In 2012 SABMiller supported research undertaken by Demos, one of the UK's leading think-tanks, into the impact that alcohol abuse has on families and the role that different parenting styles have on excessive drinking behaviour in 18 to 25 year olds. The research and policy recommendations was undertaken wholly independently of SABMiller. SABMiller requested that the research draws on the insights of a wide pool of experts to ensure that it is accurate and balanced, reflecting fully the impact that parenting styles have on future drinking patterns, excessive drinking and the family unit as a whole. SABMiller has committed to support a similar research done by Demos in Romania, with the involvement of local stakeholders. In Romania the local implementation will be supported, by Ursus Breweries, the Romanian subsidiary of SABMiller. Research will be implemented by a local think-tank, Institute for Public Policies (IPP). The project will be overseen by a Steering Committee comprising of local stakeholders. The aims of this research: i) Determine whether the link between parenting style and children's drinking behaviour found in the UK exists in Romania; ii) compare alcohol consumption and drinking behaviour in Romania to the UK and other European countries; iii) raise awareness among key Romanian stakeholders of the evidence around parenting and children's likelihood of becoming hazardous drinkers; iv) develop evidence-based policy recommendations for the Romanian Government, charities and the alcohol industry to tackle alcohol harms.

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1397419141311-1646 The Absolute Company

Promotion of alcohol abstinence among underage youth (4)

As a producer of alcoholic drinks The Absolut Company is committed to a moderate and sensible use of alcohol. This is based on a general social perspective and corporate citizenship but also on the realization that a sustainable consumption pattern is a pre-requisite for sustainable business activity. Although there is some evidence that alcohol consumption among underage is not increasing but may be decreasing over-all, the prevalence of underage consumption is still unacceptable. Industry contribution to efforts to convince youth of the unsuitability of underage consumption contributes resources to this Forum priority and, maybe most importantly, it makes clear that the message is shared not only by government and NGOs but also by the very providers of alcoholic drinks.

The Absolut Company through its corporate predecessors supported the original development by non-industry education professionals for the Swedish industry organizations of the Teach About Alcohol school programme. On our initiative, versions were developed for Denmark, Finland, Estonia and Latvia.

We are committing staff time and financing to the continued operation of the school programmes in the area as well as to initiatives to develop these further, to cross-fertilize between operators and to support scientific evaluations. We also undertake to introduce it in Lithuania. The programme includes materials and guidance for classroom activities, for involvement of parents and for school planning (implementation strategy). In addition and in order to widen the reach to underage we support a programme of alcohol-free leisure activities for underage run by the Fryshuset organization in Sweden.

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1396981543974-1645 STAP - Dutch Institute for Alcohol Policy

Alcohol Marketing in Health Perspective

The Dutch Institute for Alcohol Policy (STAP) together with the Swedish organization IOGT-NTO and Eurocare Italia offer this commitment to the Forum. The period is 2010.

STAP, IOGT-NTO, Eurocare Italia, ACTIS (Norway) and AV.OG.Til (Norway) have initiated in 2007 a project named European Centre for Monitoring Alcohol Marketing (EUCAM).
Since 2009 EUCAM is a European Foundation.

The following organizations are currently represented in the board of EUCAM:
-The Dutch Institute for Alcohol Policy (STAP, The Netherlands)
-IOGT-NTO (Sweden)
-AV.OG.Til (Norway)
-Eurocare Italia (Italy)
-State Agency for Prevention of Alcohol-Related Problems (PARPA)
-Alcohol & Society (Denmark)

EUCAM initially was set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing monitoring throughout Europe.

With the formulated objectives as a basis, EUCAM plans to deliver the commitment Alcohol Marketing in Health Perspective. The products of this commitment to the Alcohol and Health Forum are:
1. Online overview of alcohol marketing regulations
2. Dissemination of objective information on the impact of alcohol marketing
3. Research developments

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1396893832335-1644 International Center for Alcohol Policies (ICAP)

International Alcohol Information Database (IAID)

The International Alcohol Information Database (IAID) is a publicly accessible comprehensive resource and was created to provide an easily searchable database of published research on alcohol covering multiple disciplines, including biomedical, socio-behavioral, prevention, treatment, policy, and regulatory research fields. Citations are compiled from over 3,550 peer-reviewed journals from around the world, and the included research is available in 30 languages from more than 150 countries.
The continually updated database has over 50,000 citations from peer-reviewed research journals dating back to 2003, which are accessible either through a single-field general search or advanced search options. The advanced search allows users to refine their results through title, author, journal, or publication date, as well as through an extensive list of keywords, the countries covered in the research, or the original publication language. There is no cost to search, register, or access the database's content.

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1396867260479-1643 The Alcohol Beverage Federation of Ireland (ABFI)

Promoting Pacing' to challenge harmful drinking patterns and styles

Building on previous commitments we will undertake a programme of integrated initiatives to further challenge cultural norms supporting harmful drinking patterns and styles. While Irish people drink less often than their European counterparts, they drink more and at a faster rate on an occasion of drinking. It is this style of drinking we will continue to challenge by motiving and empowering consumers to drink less on an occasion and drink at a slower pace.

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1396863274856-1642 NordAN - the Nordic Alcohol and Drug Policy Network

Annual report Alcohol policy in Nordic-Baltic countries

Annual report on alcohol policy developments in Nordic and Baltic countries, covering policy changes, consumption and enforcement issues, civil society actions etc.

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1396851985944-1641 Estonian Temperance Union

FASD awareness in Estonia

Estonian Temperance Union is continuing its commitment to raise awareness of FASD among the society and especially health professionals. During the project we are maintaining a special website, produce a twice a month newsletter. A special seminar is organized in September 2014.

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1396627976305-1640 European Federation of Pharmaceutical Industries and Associations (EFPIA)

Reduce-yourdrinking.co.uk, a website to help increase treatment of excessive alcohol consumption

The European Federation of Pharmaceutical Industries and Associations (EFPIA) represents the pharmaceutical industry operating in Europe..
Alcohol dependence affects 14.6 million people in Europe. Compared to other chronic diseases, the diagnosis rate is extremely low (only 15% are diagnosed), the treatment gap is among the highest (circa 90% of people who should receive treatment do not receive it).
Lundbeck A/S, a member company of EFPIA focused on R&D in brain diseases including alcohol dependence, is therefore active in raising awareness of harmful alcohol consumption and in helping to reduce barriers to diagnosis and treatment. Given the high level of relapse rates in people entering treatment and the value of empowering patients , it is vital to ensure that pharmacotherapy is supported with psychosocial interventions. In this sense, online psychosocial support to patients has the potential to be an interesting add-on that will help improve desired healthcare outcomes for people drinking at harmful levels.
As such, Lundbeck is providing primary healthcare professionals with an evidence-based online tool to help them engage and communicate with patients at risk. It also aims to help diagnosed patients to set and reach their goals.
In April 2014, this reduce-yourdrinking.co.uk will be launched in Scotland and in the rest of the United Kingdom. The programme will be made available to physicians (alcohol specialists, psychiatrists and GPs) with whom Lundbeck is in contact. Lundbeck will also be looking at the possibility, depending on success, to make it available in other EU countries.

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