344 commitments

Submission number Informations Report Actions
1415030678475-1682 Moët Hennessy

Revision of the Moët Hennessy Marketing & Communication Code of Conduct

Moët Hennessy has long been invested in the Responsible marketing and communication of its wines and spirits. Moët Hennessy (MH) has launched in 2009 a Marketing & Communication Code of Conduct (the "Code") compiling several national or regional codes. This Code has been implemented since then. However, due to MH becoming signatory of other sectorial codes and the evolution of communication means, MH would now like to update this Code of conduct. A working group will be created to do so with a view to clarify and improve the Code and to strengthen its implementation. The working group will also be working on best ways to disseminate the code among our marketing community, as well as to the agencies with which the Maisons are working.

Intermediate  See details
1415022258082-1681 European Medical Students' Association (EMSA)

Alcohol Code of Conduct

Participants registered for every European Medical Students' Association (EMSA) event (5 per year) are required to agree to the EMSA Alcohol Code of Conduct as part of the registration process.
The code reads:
"By signing this code of conduct, I recognize that the EMSA [name of event] is an open workplace and a formal gathering, and as such demands that I conduct myself in a manner that promotes standards of integrity, professionalism and safe practices. That I shall not show up for sessions intoxicated or in possession of any alcoholic beverages. I accept that I am responsible and accountable for the choices I make regarding alcohol intake, as well as their consequences. I am aware that in case of excessive consumption of alcohol, my own actions may encourage unreasonable behavior or could be considered offensive to others".

Within 2 weeks after the event an online survey is administered asking participants their thoughts on the code of conduct and its impact (if any) on their alcohol intake habits during the event.

None  See details
1414666315700-1680 EUROCARE

Time to cut the tie between alcohol and sports

Alcohol advertising and sponsorship of sporting organisations, teams and events, as well as advertising of alcohol products during sports events (ground advertising and broadcast advertising) pose unresolved ethical questions because of the health and social risks associated with alcohol consumption. Sport is intended to deliver positive messages in regard to health, physical activity, and personal well-being. The direct or indirect link between sport and products that have the potential to deliver adverse health effects are perceived as conflicting or confusing.

Alcohol, unlike tobacco products, has not been subject to the same level of legislative control in advertising, or prohibited as a sponsor of sporting organisations, teams, and events. A similar weight of evidence as in tobacco supports the conclusion that alcohol contributes to long-term health and social harm.

There are some concerning developments in the sponsorship field like in Formula One. With the announcement of a new sponsorship agreement with Force India in May, Smirnoff now joins Johnny Walker (McLaren) and Martini (Williams) as another major alcohol brand in the sport. The association between drinking and driving should clearly be seen as a troubling one, and not "the perfect blend" or "natural fit" as claimed by the sponsors.
Alcohol sponsorship is big business in Europe. The alcohol industry spends billions every year marketing its products, and over £800 million a year in the UK alone.

Eurocare will strive to raise awareness of this issue and work towards an EU ban on alcohol sponsorship

None  See details
1414512142229-1679 Alcohol Policy Youth Network - APYN

2nd European Alcohol Policy Youth Conference

The 2nd EAPYC will take place in Bursa, Turkey between 10th and 16th December 2014 in cooperation with Civil Life Association. The idea of the conference is to bring together 150+ young people from across Europe and beyond to work together on the topic of alcohol, alcohol prevention and advocacy among youth. The conference will have a combination of workshops, plenaries and social programme. The participants will be able to choose to participate in one of the workshops in the following areas: development of alcohol related projects, youth research and alcohol policy advocacy and lobbying. Additionally, two plenaries will take place with high level representatives from political, scientific and activist background.

Intermediate  See details
1414497457118-1678 SABMiller

Pregnancy Responsible Drinking Message on packs and consumer communication materials in SABMiller's European operations

We would like to build on the commitment we completed in 2013 further by extending pregnancy labeling to at least 5 brands or brand variants in all countries where it is not mandated by law or by industry - government agreement. The RDM on pregnancy will be implemented on at least five brands or brand variants in each country by June 2016 via the product label on at least one packaging type (bottle, can, PET) or through promotional material (web advertising, TV copies and print advertising). The placing of the pregnancy RDM on product labels can also be achieved through rotation of RDMs. The placing of the pregnancy RDM in each country will be accompanied by communication efforts on the issue of pregnancy and alcohol consumption.

Intermediate  See details
1414420792884-1677 SABMiller

Enabling informed choices

In 2008, SABMiller launched TalkingAlcohol.com to help consumers make informed choices about alcohol. The website includes a section on what's in our beer', which includes information regarding the calorie, carbohydrate, fat, and alcohol content, as well as the grain/starch source, of our brands. This is available in English, Spanish, Italian and Dutch. This will be extended to include the protein content across all of our beer brands (except seasonal and limited product offerings). In addition, the big 4 (calories, carbohydrates, proteins and fat) will be translated into Polish, Czech, Slovak, Romanian and Hungarian and provided on the local Talkingalcohol.com website or local corporate websites.

Final  See details
1414401914470-1676 German Centre for Addiction Issues (DHS)

Alcohol Awareness Week "Alcohol? Less is better!"- 13th - 21st June 2015

The Alcohol Awareness Week is an alcohol prevention campaign in Germany that takes place from 13th to 21st June 2015. It is organized by the German Centre for Addiction Issues (DHS). Aim is to raise the awareness of the population for the risks of alcohol consumption according to the WHO-slogan "Alcohol? Less is better!". The speciality about the alcohol awareness week is the personal address in everyday life and in people´s work situation. For nine days, thousands of dedicated people from the self-help or addiction aid organize events to reach the population at different places. The events are planned, advertised and undertaken on local level by the organizers. The DHS provides materials for their events for free.

Intermediate  See details
1413817235609-1675 Comité Européen des Entreprises Vin (CEEV)

"Wine in Moderation - Art de Vivre" Program

Wine is integral to European life and culture and is enjoyed by millions around Europe and the world. While for the majority of consumers wine products represent a pleasurable beverage enjoyed in moderation and healthy lifestyle compatible, a minority misuse alcoholic beverages in ways that are damaging to themselves and that can harm others around them.

The "Wine in Moderation- Art de Vivre" programme (thereafter "WIM") represents the European wine sector's contribution to tackle this problems.

The Programme works to promote responsibility and moderation in consumption as a cultural / social norm, with a view to preventing and reducing alcohol abuse and related harm. Its goal is to mobilize the EU Wine sector to educate young people and adults, helping them to make responsible decisions about drinking, in cooperation with the competent authorities and other stakeholders. At the same time we want to preserve the cultural, environmental and economic place of wine in European society.

The Programme will be implemented by:

a.Disseminating a common "moderation" message using targeted communication materials for use with people of all ages and for both professionals and consumers.

b."Arts de vivre" (life-skills) education programmes targeted at industry and consumers to encourage cultural change and make moderation fashionable.

c.A Wine Information Council (WIC), which will share "best-practice" across the EU, made available all relevant scientific information on health, social and cultural aspects of wine drinking in Europe.

d.Promoting specific "Wine Communication Standards" (WCS) for commercial communications, building on existing national self-regulation codes.

Final  See details
1413466191072-1674 European Social Insurance Platform (ESIP)

Fighting alcohol-related harm: the role of social insurers

This commitment consist of the update of a study on European social insurer's activities in the field of alcohol related harm realised in 2007 and proposed as a commitment to the Forum. The objective is to underline the role played by these organisations in the fight against alcohol-related harm and the fact that they are not only payers. Indeed, they also have an important mission on prevention with includes the prevention of alcohol-related harm.
For example, the French Social Health Insurance Organization (CNAMTS) is running out a programme for pregnant women and gatekeeper physicians regarding health determinants and more particularly alcohol. Social insurers also finance national campaigns, local actions and patient associations on alcohol prevention, inform health professionals on existing specialized structures, etc.
Thanks to ESIP's members organisations, we will gather information about those different actions done by European health insurers and establish a map of contact points in the different organizations. This mapping exercise is a necessary basis to encourage a stronger cooperation between social security organizations in the field of prevention.
The work will be based on a questionnaire submitted to different Social Health Insurance Organizations.

Intermediate  See details
1413460828035-1673 European Social Insurance Platform (ESIP)

Fight against alcohol-related harm : the role of social insurers. An example : prevention regarding consumption of alcohol by pregnant women

Medical accompaniment of pregnant women and alcohol-related harm prevention in the framework of an "attentive pathway" set up by the French compulsory health insurance for pregnant women.
The aim of this commitment, taken by the CNAMTS on behalf of ESIP, is to prevent alcohol-related damage for pregnant women by giving comprehensive information based on the recommendations of the National Upper Health Authority (Haute Autorité de Santé) to health professionnals (physicians, gynaecologists, midwives) and to pregnant women.
Indeed, some studies pointed out the bad follow-up of the medical accompaniment by underprivileged or under 20 pregnant women. The French National Authority for Health put forward some recommendations to inform, accompany and advice pregnant women, which were confirmed by the French Perinatality Plan and the French Addictions prevention and Refunding Plan.
The French gatekeeper physicians are involved in prevention, especially since the 2005 National Medical Convention, the new 2012 convention which introduces a new remuneration system based on public health objectives (ROSP) which strenghten their role in prevention. Moreover, the new objective and management agreement (COG) 2014-2017 defines an insured-centred approach for the reduction of inequalities.

The gatekeeper physicians, gynaecologists and midwives were already responsible for the risks prevention for pregnant women, but they need tools to broach concretely and systematically the risk factors and especially the alcohol-related risk, with their patients. Pregnant women need information about health determinants and especially on alcohol.
So, it is necessary to develop information and education programmes on the effect of harmful drinking (for the pregnant women).

Intermediate  See details