344 commitments

Submission number Informations Report Actions
1228386816447-878 Comité Européen des Entreprises Vin (CEEV)

"Wine in Moderation - Art de vivre" Programme

Wine is integral to European life and culture and enjoyed by millions around Europe and the world. However, while for the majority of consumers wine products represent a pleasurable beverage enjoyed in moderation and healthy lifestyle compatible, a minority misuse alcoholic beverages in ways that are damaging to themselves and that can harm others around them. To contribute tackling this problem, the European wine sector has developed its pan-European "Wine in Moderation- Art de Vivre" programme.

The Programme works to promote responsibility and moderation in the consumption as a cultural / social norm, with a view to preventing and reducing alcohol abuse and related harm. Our goal is to educate young people and adults, helping them to make responsible decisions about drinking, in cooperation with the competent authorities and other stakeholders. At the same time we want to preserve the cultural, environmental and economic place of wine in European society.

The Programme will be implemented by:
• Disseminating a common "moderation" message using targeted communication materials, including brochures and presentations, for use with people of all ages
• "Arts de vivre" (life-skills) education programmes targeted at industry and consumers to encourage cultural change and make moderation fashionable
• A Wine Information Council, which will share "best-practice" across the EU, made available all relevant scientific information, and stimulate identification of priority areas for additional independent research on health, social and cultural aspects of wine drinking in Europe.
• Promoting specific "Wine Communication Standards" for commercial communications, building on existing national self-regulation codes

The Programme represents the wine sector's contribution and commitment to the EU "Alcohol and Health Forum" as a part of the EU strategy to support Member States in reducing alcohol related harm. The Forum, of which the wine sector is an active participant, aims to provide a common platform for all interested stakeholders at EU level that are willing to step up actions aimed at reducing alcohol related harm.

Final  See details
1228311606999-876 The Brewers of Europe

Polish Brewers - Self-regulation (part 3) - Public awareness of complaints procedure within the system

Polish brewers through joining RADA REKLAMY (The Polish Advertising Council) will open the complaint mechanism to all individuals and institutional or commercial bodies interested in filing a complaint. The public and relevant organisations will be informed about this significant change through:
1. A publicity campaign (information during a press conference, press release, media interviews).
2. All brewer signatories' consumer info-lines will be supported with relevant details.
3. Key consumer organisations will be informed officially about the complaint procedure.
4. All brewer signatories as well as ZPPP (the Union of Polish Brewers) will include a complaint-filing link on their brand and corporate websites.
5. Public awareness polls / research will be conducted twice (before and after the publicity campaign) regarding the knowledge of the accessibility of the self-regulation system.
This commitment is a step towards implementation of The Brewers of Europe's European commitment entitled "Commercial communications for beer: The Brewers of Europe's 7 operational standards".

Final  See details
1228311211775-874 The Brewers of Europe

Polish Brewers - Drink Driving in Poland Beer Industry Program

Creating the Responsible Driver Club based on an on-line platform.
- In the first stage – year 2008 - recruitment for the Club will be carried out mainly through an educational program delivered in 3 to 4 cities in Poland, in selected pubs and clubs (HoReCa) - pilot phase of the campaign in Lublin city on 20/04/2008, with lessons learnt to be incorporated into campaigns in Gdansk and Sopot starting on 08/08/2008. The program in HoReCa called "Driving – Not Drinking" is based on interactive animations with young adult customers (and drivers), using educational materials and props like alco-goggles and alco-tests and teaching customers the idea of a designated driver – the one who doesn't drink brings the friends home safely. During the educational activities in HoReCa, program animators will be recruiting members for the Responsible Driver Club. The recruitment for the Club will be carried out during face-to-face interactive animations in HoReCa points where customers can get to know the idea of the educational program and philosophy of the designated driver mechanism. Those who commit to never drive after drinking and to play a role of a designated sober driver to assure a safe return home for their friends, can become members of the Responsible Driver’s Club.
- In the second, “online” stage – year 2009 - the recruitment will be done mainly through different “play and learn” activities, encouraging members to invite their friends to participate (knowledge contests, members-recruit-members mechanism etc.).

Final  See details
1228310552345-872 Bacardi Martini

Bacardi-Martini Limited Consumer Information Website

The development and creation of an on-line consumer tool to raise awareness about the responsible consumption of alcohol and to also give consumers factual information regarding Bacardi-Martini products.
1. Information and guidance on drinking
2. Information on the harmful effect of alcohol misuse
3. Information on product related ingredients and nutritional information on Bacardi's key brands

Final  See details
1228307474096-868 Association Nationale de Prévention en Alcoologie et Addictologie (ANPAA)

Enforcement of the LOI EVIN

An alcohol policy law (loi Evin) was voted in France in 1991 in order to control advertisment and commercial communication for alcohol.
Since the publication of the law, ANPAA monitored the existing advertisements mainly in the press, in magazines and on billboards sueing when illegal . ANPAA will continue this work and develop it, monitoring more media in order to bring the illegal ads and commercial communication to court, as no other public or private agency is doing it in France.

Final  See details
1228307131972-866 ReLeaf

Self-help trainings for young people around the Europe aimed at the alcohol prevention

Organizing self-help based trainings on healthy lifestyle, with particular respect to alcohol, to young people. The target will be a total of 200 days of training, what will make 20 young persons for 10 days or 40 for 5days. This training will give enough space to young people for choosing their own way of life, create a place where everyone is accepted and loved and a voice of every single person matters. We would like to head young people on the direction they choose by themselves after considering all pros and cons. ReLeaf wants to listen to young people and help them to grow up into persons confident and valuable in every meaning. We are also planning to make our web side more active and interactive and provide creative place to different young people from all over Europe.

Intermediate  See details
1228306431623-864 European Federation of Magazine Publishers (FAEP)

Educational Contribution of Editorial Content

FAEP is the European-level association of national associations of the periodical press. FAEP also counts many of Europe’s leading publishing houses as associate members. FAEP represents thousands of information and content providers who reach hundreds of millions of Europeans on a regular and consistent basis.

The media is a fundamental vector of independent information creation and provision, nurturing and sustaining the democratic debate on societal concerns. It is in this context that the media plays a vital role in raising awareness and empowering the public at large. This is done in the mainstream consumer magazines as well as in a vast array of special interest publications (healthy living, exercise and fitness, parenting, youth etc.) that reach hundreds of millions of citizens on a regular basis.

Magazines, both on paper and online, are full of editorial content which informs about alcohol and its dangers and enhance people to fight its misuse: the press and other media are among the most important contributors to the fight against alcohol abuse. But this contribution has to be - and can only be - made in the free editorial of each of the thousands of magazines. This freedom is fundamental to any free and democratic society. Therefore, the Charter establishing the alcohol forum clearly recognizes: “It is understood that each participant’s commitments will reflect and respect their specific and essential values, such as […] media editorial independence”.

In light of this, FAEP commits itself to provide the Forum, when and where possible, with data on the amount of editorial coverage devoted to healthy living/alcohol abuse issues in magazines, but cannot of course commit itself to actually producing such editorial coverage.

The information will include, where possible, the amount/duration of editorial, circulation/viewing figures for the medium used (print or online), demographic make-up of the media-users. The completeness of such data will invariably differ from publishing house to publishing house and from country to country, as there is no uniform method in place to measure editorial output.

As part of our commitments, FAEP will also continue its moral and financial support for the development and improvement of effective advertising self-regulation across the EU. Through membership of the European Advertising Standards Alliance (EASA) and through activating local media players at national level, FAEP will play its role in this process.

Final  See details
1228306022073-862 The Absolute Company

Promotion of alcohol abstinence among underage youth

As a producer of alcoholic drinks V&S is committed to a moderate and sensible use of alcohol. This is based both on a general social perspective and corporate citizenship but also from the self-interest of retaining reasonable possibilities for our future business activity. Of the four major priority areas, the issue of under-age drinking is the one where results until now seem less encouraging in the Nordic region than for the other priorities. This is in spite of considerable efforts by public health bodies, NGOs and public opinion. Engagement from the industry side could provide a difference, sharing our marketing and communications knowhow to reach young people and also providing financing to activities undertaken by ourselves and by NGOs. Most importantly industry involvement would make it clear that the message "it is better not to drink when you are under-age" is shared not only by 'adult authorities' such as government and school, but also by the very providers of alcoholic drinks.

V&S, as the largest alcoholic drinks' operator in the Nordic region, is therefore committing staff time and financial support to:
- increased funding of existing programmes promoting alcohol abstinence among underage youth,
- development of new such programmes, and
- enhancement of cross-border experience sharing and use of such programmes in the region

Final  See details
1228301985360-860 Moët Hennessy

Promotion of responsible consumption towards French General Practitioners (GP's)

° Develop an Interactive Medical Video (Video Médicale Interactive/VMi) concerning the significance of the concept of Responsible Alcohol Consumption.

° To spread the video amongst 35.000 French GP's equiped with internet on the TV broadcast Pratis.com (access reserved to Doctors thanks to a password) .

° To train and engage as many GP's as possible to address the issue of alcohol consumption with each patient , including youngsters and to help them assess to which extent their consumption is without risk or excessive . GP's should namely insist about the notion of responsible consumption .

Final  See details
1228301522619-858 SpiritsEUROPE (formerly CEPS & EFRD)

Independent Evaluation

In its Charter on Responsible Alcohol Consumption adopted in 2005, CEPS has made 6 specific commitments on responsible drinking messages, marketing codes, product development, underage drinking, drinking and driving and education. In order to demonstrate that these commitments are real, CEPS is also committing to publish an annual progress report on its Charter, the content of which will be independently verified by KPMG Sustainability.

Final  See details