344 commitments

Submission number Informations Report Actions
1292804182092-1344 Active - sobriety, friendship and peace (2010-2013)

Alcohol Free Environments

Europe is the heaviest drinking region in the world, where the European society suffers tremendous harm from this alcohol culture. Especially young people are exposed to this harm. They grow up in an intoxicating culture, where alcohol is ever present. The facts about young people's binge drinking and young people's exposure to violence related to alcohol are only to indicators. The Committment to create alcohol free environments is a reaction to these trends.
Active works for providing both attractive spaces and realms to meet in alcohol free environments and attractive events free from alcohol and other drugs. In this committment we are dedicated to create alcohol free environements on European, national and local levels.
Active is committed to organize European events for intercultural learning and education in democracy and other issues young Europeans burn for. Like this we connect a drugfree environment with fun, intellectual challenge, international friends. Part of the committment is that these events are open to all.
Active and its member organizations will conduct activities also on grass roots level, both for members and open for all children and young people.
The committment is last but not least about creating attractive realms for young people to meet and provide meaningful leisure time activities.

None  See details
1292804028891-1340 Active - sobriety, friendship and peace (2010-2013)


The ALL RIGHTS campaign focuses on Human Rights threats and violationsand by European alcohol culture and alcohol harm. There are 9 million children only in the EU growing up with parents who are alcohol addicted. All these children live and grow up in insecure environments. Just this fact is violating their rights. While ALL RIGHTS sheds light on the situation of these children and young people, it is also about illustrating more threats and violations young Europeans suffer due to European alcohol culture and alcohol harm.
This project is running simultaneously in 10 different European countries and in each of these countries our objectives are similar (with regard to national circumstances):
- to raise awareness about violations of Human Rights that are happening daily in the places where children should be safe
- help the children whose rights are violated to understand the problem and the way to solve it
- help youth workers and teachers to realize the problem and take actions to solve it
- involve youth in Human Rights education and action for mutual solidarity
- create more alcohol free environments where children of alcohol addicted parents and all young Europeans can feel safe
- spread the idea of solidarity with the children and young people growing up with parents who abuse alcohol and encourage the public for a concrete action as an act of solidarity- to spend three days of a culturally significant holiday (i.e Christmas) alcohol free
To reach these goals we implement different activities in all of those countries.
We compose a booklet of Human Rights threats and violations by alcohol. It is in English and free for download. The printed version is also possible to order from Active office.
Each organization is cooperating with another local organization, with local celebrities and politicians.
The commitment is carried out by Active in close cooperation with its Member Organizations. Each Member Organization appoints a responsible who receives detailed education from Active and works then as multiplier. The Active office coordinates the campaign and facilitates exchange of best practices.
Coordination tool is the ALL RIGHTS webpage, where each organization has an own page in the mother tongue but where information also is available in English.
Core of the campaign are the different activities carried out in the countries by the multipliers, Member Organizations in cooperation with external actors.

Intermediate  See details
1288361475849-1190 SpiritsEUROPE (formerly CEPS & EFRD)

Monitoring Report on the application of the 70/30 rule for alcohol advertising

EFRD members are committed to restrict the exposure of underage people to their advertising. To this end, they have voluntarily committed to place advertising in media where at least 70% of the audience is reasonably expected to be over 18 years old.
To implement this commitment and identify medium where they may place commercial communications, advertisers are using reliable, up-to-date audience composition data, certified by independent third parties. While the pre-placement audience composition data are generally reliable, it might happen that the actual audience profile of a programme differs from the predicted forecast of audience profile.
EFRD has appoint ACCENTURE to retrieve TV and print ads broadcast between October and December 2009 in a representative sample of EU member States and provide audience composition data for all of them. The purpose of the present commitment is to establish the audience profiles based on post-placement data, to show the actual audience profiles as opposed to the predicted ones.
This will show the proportion of advertising that - based on the post-placement data - had an audience profile of more than 30 percent underage, and therefore did not meet the forecast. Depending on the conclusions of this exercise, EFRD and its members will take the appropriate measures to improve the accuracy of their advertising placement.

Final  See details
1288193797187-1186 Diageo

A Safer Nightlife Partnership - Server Training

Diageo, the International Harm Reduction Association (IHRA) and the City of Copenhagen have developed a joint project plan, funded by all three partners, to help promote a safer and enjoyable nightlife environment in Copenhagen through building a positive culture of responsibility and partnership

Diageo and IHRA, both have extensive, global experience in managing projects to tackle alcohol harm and promote responsible drinking. The reason behind partnering was that creating such an approach to tackle these issues would be more effective than groups having to work on their own.

The project includes:
– A consumer campaign, targeting night-time users, with practical tips about how to have a safe, and enjoyable night out in Copenhagen
– A server-training program in relation to a certification scheme, to provide owners of bars, clubs and restaurants with tools to help their staff handle conflict, provide basic first-aid, create a safe and secure environment in their outlet, prevent the sale and consumption of illegal drugs etc
– A broader multi-stakeholder campaign to engage groups in a night life forum (local authorities, trade, industry, police, NGOs etc).

Diageo’s commitment in this partnership is to
- work together with the City of Copenhagen, IHRA, the trade and others on this ambitious project
- be a financial partner in the project.
- engage the on-trade in the Safer Nightlife campaign – with server training at the core of the campaign.
- share our experience/learnings of running Responsible Drinking activations and campaigns
- share server training experience from around the world – including Glasgow’s approach to tackling similar issues
- use our marketing expertise to guide and bring this campaign to life

The server training concept
Bars and restaurants taking part in the Safer Nightlife programme receive a Certificate. In order to get this, they have to comply in the following areas:
- clear and visible serving policy
- clear and visible drug policy
- guidelines for staff behaviour
- contingency plan for first aid
- secure physical settings

The partners have commissioned a full evaluation design and an independent team has been contracted to undertake the evaluation – taking measures before, during and after.

Diageo is member of the Steering Committee responsible for the overall delivery of the programme, and gives direct support to the Working Group undertaking the programme execution.

Final  See details
1288106010871-1184 British Beer and Pub Association

Alcohol Units: Customer Awareness Campaign

Customer alcohol unit awareness in the on-trade has been proposed as the basis for a new long-term commitment, envisaged to take place over five years. The Forum aim most relevant to unit awareness is ‘informing, educating and raising awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’. By offering this commitment, the industry through the BBPA (and in partnership with Drinkaware) will be able to promote unit awareness activity in the pub sector, widening out into the on-trade in general, with partner organisations providing support and monitoring the implementation and working of the scheme. The campaign is envisaged to take place over five years in order to bring other trade sectors into the project - namely bars, restaurants, hotels and nightclubs through the trade representation bodies, and national Government departments such as the Department of Health.

Intermediate  See details
1286891313535-1178 Royal College of Physicians, London

Report: "Alcohol & Sex: A Cocktail for Poor Health" (Provisional Title)

AIM: As part of our ongoing actions to improve understanding and awareness of the nature and scale of alcohol related health issues and promote effective evidence based public health measures, we will convene a Working Party of Experts to review evidence and produce a report (with recommendations) on the links between alcohol and sexual health, with particular reference to services for young people.

Final  See details
1286560488944-1176 Heineken (International)

Know the signs campaign Heineken NL- Gemeente Noordwijk

Heineken NL is in a partnership with the City of Noordwijk to make on-trade visitors aware of their alcohol consumption and the consequences of alcoholic abuse.

Heineken launched its a global responsible drinking campaign titled "Know The Signs" in november 2008. This was a new interactive campaign oriented towards young people to raise awareness around responsible alcohol consumption. The campaign introduces seven classic archetypes that clearly have consumed too much alcohol, for example, the crier, the exhibitionist, the sleeper and the fighter. By showing the behavioural patterns of the seven, Heineken stresses that recognizing the first signs of inappropriate behaviour can help responsible drinking.

Heineken NL and the City of Noordwijk will send three fully trained teams to the entertainment district of Noordwijk in the first two weekends of October. Those teams will approach other visitors and ask them to draw a card out of the pile of demonstration cards (displaying the archetypes) in order to start about the campaign and responsible drinking. On the back of the playing cards (which are handed over) the visitors find the link of the website, the warning not to drink under the age of 16 and to drink water or soft drinks too while going out.

Final  See details
1286279326952-1172 STAP - Dutch Institute for Alcohol Policy

Alcohol Marketing in Health Perspective

The Dutch Institute for Alcohol Policy (STAP) together with the Swedish organization IOGT-NTO and Eurocare Italia offer this commitment to the Forum. The period is 2010.

STAP, IOGT-NTO, Eurocare Italia, ACTIS (Norway) and AV.OG.Til (Norway) have initiated in 2007 a project named European Centre for Monitoring Alcohol Marketing (EUCAM).
Since 2009 EUCAM is a European Foundation.

The following organizations are represented in the board of EUCAM:
-The Dutch Institute for Alcohol Policy (STAP, The Netherlands)
-IOGT-NTO (Sweden)
-Actis (Norway)
-AV.OG.Til (Norway)
-Eurocare Italia (Italy)
-State Agency for Prevention of Alcohol-Related Problems (PARPA)
-Landsradet (Denmark)

EUCAM initially was set up to collect, exchange and to promote knowledge and experience about alcohol marketing and alcohol marketing monitoring throughout Europe.

With the formulated objectives as a basis, EUCAM plans to deliver the commitment Alcohol Marketing in Health Perspective. The product of this commitment to the Alcohol and Health Forum are in 2010:

1. Updated overview of the alcohol marketing regulations in Europe
Providing an update of an overview of alcohol marketing regulations in Europe as resulted from the ELSA project (2007) and the FASE project (2010) two Alcohol Marketing projects co-financed by the European Commission.

2. Trend report Alcohol Marketing of 5 countries
As part of the AMMIE project EUCAM will deliver a report about alcohol marketing trends in The Netherlands, Bulgaria, Denmark, Germany and Italy. The AMMIE project is co-financed by the European Commission.

3. Information about the impact of alcohol marketing
Three fact sheet as a results of the monitoring of alcohol marketing.

4. Training program for NGO’s
In 2010 EUCAM will deliver a training program for NGO’s about how to promote effective alcohol marketing regulations. Main goal of effective regulations is that young people and specific risk groups are protected against the harmful effects of alcohol marketing.
The training program will take place in November 2010; at least 15 participants will follow the program.

Intermediate  See details
1284996961362-1166 SABMiller

Alcohol Responsibility Discussion Forum

SABMiller launched the www.talkingalcohol.com website in 2009. With this initiative, Birra Peroni will leverage this significant contribution to create an online discussion forum in collaboration with LUMSA University and the Ministry of Youth, with a three-fold objective:
- Research and data gathering on characteristics of responsible and/or irresponsible alcohol consumption behaviour of students and young adults over legal drinking age (LDA)
- Direct involvement of LDA students as participants and moderators
- Spreading correct information on responsible consumption
Birra Peroni decided to create an online discussion forum because this channel is well-known by students and by the University population. In addition to providing information on the effects of alcohol on the body (push), the discussion forum invites users to compile a questionnaire (pull) about their attitudes, behaviour and key issues related to alcohol consumption. The data gathered will be collated in a final report, but will also contribute to the constant evolution of the online debate so as to make sure that the discussion is relevant from the very onset of the project.
The discussion forum will be moderated by three university students of the Department of Education and Psychology at the LUMSA University. This a fundamental aspect of the project roll-out, as well as an objective in itself – the efficiency of the project as well as the credibility of the message depends upon the skills of the moderators who are themselves students; in other words a key aspect of this initiative is to give rise to peer-to-peer communication.
The topics will be mainly driven by the users of the website, and insights extrapolated from the questionnaires, but the moderators will also play a fundamental role in driving the discussion and making sure all areas are covered in a comprehensive and correct manner.
In order to generate awareness of the project among the student community, three mobile information/internet points will be created and placed on campus. The information/internet points will provide information on the discussion forum initiative and provide access to the www.alcolparliamone.it website. The discussion forum will not be accessible to minors.

Final  See details
1284022808352-1096 Heineken (International)

Manchester Resettlement Project

Heineken UK is supporting Addaction to establish a specialist alcohol service for ex-offenders attending Addaction’s Manchester Resettlement Service. Addaction is one of the largest specialist drug and alcohol treatment charities in the UK.

The Manchester Resettlement Service supports men and women with drink and drug problems who are returning to the City of Manchester after release from prison.

Ex-offenders are referred to Addaction if they have a Drug Intervention Record (DIR) which means they have a recognised drug or alcohol problem and need continuing support at a critical moment in their lives.

Currently there is no dedicated support available for ex-offenders in the community to address their problematic drinking, avoid relapse and maintain their recovery.

Intermediate  See details