344 commitments

Submission number Informations Report Actions
1298886483964-1380 German Centre for Addiction Issues (DHS)

Parents Pro-active!

The commitment „Parents Pro-active!“ refers to the Commissions priority theme „Develop a strategy aimed at curbing underage drinking“. By publishing a flyer on information for parents of drug and alcohol-consuming adolescents, DHS will contribute to building capacity and competence among parents. This flyer is based on the needs of parents of drug and alcohol consuming adolescents. It will give them specific information and strategies how to act when their children consume drugs and alcohol in a dangerous way. This flyer shall motivate parents as well as adolescents to contact an information centre for addiction, and thus make possible early intervention and curbe under-age drinking.

Intermediate  See details
1298881158631-1378 Visita - Swedish Hospitality Industry (former Swedish Hotel & Restaurant Association, SHR)

Actions for responsible service of alcohol - continuation

1. SHR will continue it´s participation together with authorities in projects like STAD (Stockholm Prevents Alcohol and Drug Problems) in Stockholm and RUS (Restaurants Development Co-operation) in Gothenburg with the purpose to through education and research reduce alcohol-related harm and in particular service to under-age and intoxicated people.
2. SHR will in advicing members on matters concerning alcohol issues emphasize the importance of not serving under-age or intoxicated people.
3. The local governments on the municipal level – which are the authorities that issues permissions to serve alcohol – are supervising the establishments serving alcohol. SHR will carry out an inquiry among these authorities with the purpose to find out if - and in that case to which extension - the authorities have taken action against members in SHR due to the course of service to under-age or intoxicated people.
4. SHR will thru advertising make it clear that SHRs members - according to law and SHRs Ethic programme - does not serve alcohol to under-age or intoxicated people.
5. SHR will - in cooperation with authorities and other parties - arrange at least one larger meeting for establishments serving alcohol (including non-members of SHR) and inform of the importance of responsible service of alcohol and the importance of cooperating with the authorities concerning these questions.
6. SHR will market and sell the book ''Responsible handling of alcohol''.
7. According to the member-rules in SHRs Ethic programme the members of SHR has to serve alcohol in a responsible way. SHR will - through an information leaflet - remind it´s members of the importance of this rule.
8. SHR will attend HOTREC and Alcohol Forum-meetings and inform it´s members of questions discussed and decisions taken there.
9. SHR will during HOTRECs meetings related to alcohol issues contribute to the exchange of information between the national associations in HOTREC on questions concerning reduction of alcohol-related harm.

Final  See details
1298820768669-1376 Estonian Temperance Union


With this project we plan to develop FASD prevention in Estonia. In 2010 we organized two seminars with dr Diane Black from Netherlands. We started a special website www.ave.ee/fas and a newsletter for the doctors, midwives, parents and students. We see it to be crucial to continue with this subject and develop these initiatives that we have already started. During the project we plan to develop the website and newsletter and draw attention to the FASD subject through a small media campaign in September 2011. We are going to publish a newsletter twice a month for the estonians and also twice a month special newsletter for the new European network called European FASD Alliance.

None  See details
1298035075318-1368 Institute of Alcohol Studies (IAS)

European Alcohol Data Map

Institute of Alcohol Studies
Continued maintenance of the European Alcohol Data Map

The 'European Data Map' is designed as an interactive web tool for researchers wishing to carry out secondary analysis of alcohol data. The aim is to encourage further alcohol research, with a view to developing a more robust evidence base at EU level. The aims of the Data Map are to identify existing sources of EU wide quantitative data, and data sets relevant to strategies to reduce alcohol related harm.

This helps to identify existing gaps in the data, and hopefully generates coordinated, cross cultural and comparative research. The project also helps to ensure that future data collection on alcohol consumption and harm complements existing data sets rather than duplicating them. The project aims to be complementary to, and acts as a contribution towards, the ECHIM programme.

None  See details
1298027420813-1366 SABMiller

Upgrade of responsible drinking web site napivosrozumem.cz

Company Plzensky Prazdroj, a SABMiller subsidiary takes an active part in promoting a responsible approach to alcohol consumption. One of the self-regulation activities is the responsibility message used on commercial communication and packaging. The message “Don´t drink and drive” together with a hyperlink to the web site “napivosrozumem.cz” (drink beer wisely) aims at encouraging responsible behavior related to alcoholic beverage consumption.
Purpose of the web site “napivosrozumem.cz” is to help consumers to make informed decisions about alcohol. It provides information about the risks of irresponsible alcohol consumption and provides links to other valuable alcohol-related sources. The web site was based on SABMiller´s worldwide page www.talkingalcohol.com and launched in the Czech Republic in February 2009.
The commitment is related to the improvement of the quality of information about alcohol provided to consumers. The intention is to extend the content and improve quality of the web page „napivosrozumem.cz, provide the most relevant information to consumers in the Czech Republic, bring new functionalities and services such as online alcohol counsel, blogs with experts like doctors, localized WHO self-assessment tool related to the alcohol addict and allow easier orientation on web page.
Prior to the changes‘ go-live there will be a research conducted on how consumers assess the web site napivosrozumem.cz. Results will be taken into account when the changes mentioned above will be realized. At the end of the commitment period there will be the second research conducted to evaluate realized changes.

Time Plan:
Research before the web site upgrade (Feb/March 2011)
Upgrade of the web site ( April/May 2011)
Evaluation research after the web site upgrade (Dec 2011/Jan 2012)

Final  See details
1295949294717-1358 European Association of Communication Agencies

Alcohol marketing codes - a guide for agencies

This commitment will provide middle to junior employees in commercial communications agencies in the EU with a succinct but comprehensive overview of EU alcohol marketing regulations and self-regulation codes. This online guide will provide the essential information in a simple, graphic format to ensure maximum engagement by the target audience.

Intermediate  See details
1294845701140-1354 The Alcohol Beverage Federation of Ireland (ABFI)

Being drinkaware.ie - further promotion of positive drinking behaviours

Building on our previous commitment we will undertake a range of initiatives to further promote positive attitudes and behaviours towards alcohol, whilst challenging cultural norms, established beliefs and myths. We will deliver practical tactical messages at key connection points for example, outdoor advertising on main commuter routes, advertising in licensed premises and early morning radio advertising, highlighting the dangers of driving the morning after drinking.

Final  See details
1294333183307-1350 Anheuser-Busch InBev (ABI)

Drink Drive Forum

AB InBev, along with its commitment partner, the Traffic Injury Research Foundation (TIRF), has begun planning for a Drink Drive Forum in Brussels in 2010 with the Forum itself to occur in May 2011. The purpose of the conference is to increase the understanding among conference participants of the many facets of the drink driving problem as they relate to priorities and solutions, to identify evidence-based, effective programmes and policies for reducing the problem in Europe, and to promote broader awareness of the impaired driving system in which these tools and interventions are applied. The conference will bring together internationally acknowledged experts from the research and programme/policy communities to review the most contemporary information about effective solutions to the drink driving problem. The anticipated audience is a variety of European stakeholders including politicians, government decision-makers, safety professionals, law enforcement, frontline practitioners, and concerned stakeholders from NGOs and industry.

Final  See details
1292804456931-1348 Active - sobriety, friendship and peace (2010-2013)

Spaces for Engagement

Reducing alcohol related harm in Europe among young people, who suffer disproportinately from the alcohol burden, is a complex issue and needs a coherent approach, especially in terms of protecting young people. In this spirit Active's fourth committment to the EAHF complements the previous three by offereing just this coherent approach:
We committ to "Create and offer space for engagement for young Europeans to deal with the alcohol question in many different and exciting ways for young people". By "alcohol question" we mean all issue connected to alcohol culture, alcohol harm and alcohol as lifestyle determinant, but also alcohol as social construct (expectations) and the alcohol industry as global player.
The best approach to these issues is to address them in the way young Europeans appreciate the most. Therefore core of the committment is "user generated". When young people apply their own hobbies to address society's issues, like alcohol is, effective behavioural change can be accomplished.
Thus the committment offers "space for engagement" - not on pre-determined terms but on "user/ youth generated terms". Through video making,picture taking, using the arts, other personal hobbies, social media and webpage but also European Voluntary Service, travels, Preparatory Teams participation, workshop leading and articles writing young people are offered to invest their abilities and interests - in the frame of making a difference in society through reducing the myriad of alcohol harm.
The Committment is a new approach to reducing alcohol related harm. It goes beyond traditional education programmes that anyway don't change behaviour among youth by building on involvement on the terms and preferences of young people. The committment breathes the conviction that involvement creates sustainability; that involvement fosters virtues that protect from potential alcohol harm.

None  See details
1292804294915-1346 Active - sobriety, friendship and peace (2010-2013)

Mystery Shopping

Europe is the heaviest drinking region in the world. Especially young people are exposed to alcohol harm. Part of the reason is that where legal age limits exist, they are not sufficiently enforced. That creates a reality in Europe where minors have no problems to purchase alcohol. Youth binge-drinking is only one worrying example of the early onset of alcohol use in Europe, also caused by the failure to enforce existing age limits and to implement effective age limits.
Active and its members therefore committ to conduct mystery shopping actions. We test both shops and bars/ pubs for how they respect existing age limits.
We aim on testing in a systematic and repeated way so that our data is as valid as possible and as comparable as possible - enabling the analyzer to see possible trends in the enforcement of legal age limits for purchasing alcohol. All mystery shopping activities will be conducted responsibly, meaning that all minors are free to stop whenever they feel like. All minors are accompanied by experienced members and part of the activities always is to evaluate and debrief what happened and what was experienced.
We committ to test both on- and off-sale spots because our experience tells us that there are problems of enforcing age limits in both.
The data about the mystery shopping results will be collected by the Active office and made accessable for DG Sanco.

None  See details