344 commitments

Submission number Informations Report Actions
1318952942980-1448 Comité Européen des Entreprises Vin (CEEV)

"Wine in Moderation - Art de Vivre" Program

Wine is integral to European life and culture and enjoyed by millions around Europe and the world.
While for the majority of consumers wine products represent a pleasurable beverage enjoyed in moderation and healthy lifestyle compatible, a minority misuse alcoholic beverages in ways that are damaging to themselves and that can harm others around them. To contribute tackling this problem, the European wine sector has developed its pan-European "Wine in Moderation- Art de Vivre" programme (thereafter “WIM”).
The Programme works to promote responsibility and moderation in the consumption as a cultural / social norm, with a view to preventing and reducing alcohol abuse and related harm. Its goal is to mobilize the EU Wine sector to educate young people and adults, helping them to make responsible decisions about drinking, in cooperation with the competent authorities and other stakeholders. At the same time we want to preserve the cultural, environmental and economic place of wine in European society.
The Programme will be implemented by:

a.Disseminating a common "moderation" message using targeted communication materials, including brochures and presentations, for use with people of all ages and for both professionals and consumers

b."Arts de vivre" (life-skills) education programmes targeted at industry and consumers to encourage cultural change and make moderation fashionable

c.A Wine Information Council (WIC), which will share "best-practice" across the EU, made available all relevant scientific information, and stimulate identification of priority areas for additional independent research on health, social and cultural aspects of wine drinking in Europe.

d.Promoting specific "Wine Communication Standards" (WCS) for commercial communications, building on existing national self-regulation codes

The Programme represents the wine sector's contribution and commitment to the EU "Alcohol and Health Forum" as a part of the EU strategy to support Member States in reducing alcohol related harm. The Forum, of which the wine sector is an active participant, aims to provide a common platform for all interested stakeholders at EU level that are willing to step up actions aimed at reducing alcohol related harm.

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1318245696796-1446 EUROCARE

Raising awareness of drinking alcohol while pregnant

Eurocare wishes, through its partnerships with member organizations, The EU Forum on alcohol and health, governments, health authorities and health professionals, to increase the awareness of dangers related to drinking alcohol during pregnancy.

Fetal Alcohol Spectrum Disorders (FASD) is one of the most common forms of preventable brain damage. The foetus' brain and nervous system continue to develop throughout pregnancy, and these organs can be harmed at any point by the mother's drinking. The evidence suggests that there is no safe time or safe amount to drink alcohol during pregnancy.

Some children with FASD have physical disabilities, but many of the effects are not visible and may include problems with learning, memory, attention, problem solving, behaviour, vision and hearing. They may not understand social situations and their behaviour is often interpreted as problematic, rather than a symptom of an underlying condition.

Mothers and their partners can make healthy choices before, during and after pregnancy. Families, friends and communities can all help. Supporting all women of childbearing years to make healthy choices in pregnancy, including a focus on prenatal alcohol use, provides a foundation for preventing Fetal Alcohol Spectrum Disorder (FASD).

Eurocare will aim at raising awareness through a number of activities on an ongoing basis. This will include:
a) Dissemination of information through Eurocare website and newsletter
b) Collaboration with Eurocare members and other interested stakeholders like EUFASD
c) Organising events and meetings
d) Raising awareness among decission makers at national and EU level
e) Promoting health warning labels

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1318245613921-1444 EUROCARE

Awareness raising of the link between drinking alcohol and risk of developing certain types of cancer

Eurocare together with The Association of European Cancer Leagues wish to increase awareness about the link between drinking alcohol and risk of getting cancer. This information is not only little known among the general public, but also more awareness of the salience of the problem needs to be established among policy making stakeholders (Member States, European Institutions, NGOs, economic operators).

One in four EU citizens will be diagnosed with cancer, however only a few are aware of the link between drinking alcohol and cancer.

The recent Eurobarometer survey (April 2010) has indicated that 1 in 5 European citizens do not believe that there is a connection between alcohol and cancer and 1 in 10 do not know about the link.

Eurocare together with ECL will link their respective expertise in the fields of alcohol and cancer, with the aim of producing informative material.
This material will be distributed among ECL and Eurocare members as widely as possible and will also support the cancer prevention and health promotion work package of the European Partnership Action Against Cancer (EPAAC)

This commitment aligns with priority areas of the EU Alcohol Strategy, namely-
‘Inform, educate and raise awareness on the impact of harmful and hazardous alcohol consumption, and on appropriate consumption patterns’

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1317733122546-1442 Diageo

"Smashed" Education Programme

Diageo sponsors “Smashed” - a theatre based education programme from Collingwood Learning for high school pupils aged 12-14. The objective is to enable young people to understand the facts, causes, and consequences surrounding alcohol misuse. This hard–hitting performance and workshop programme has been developed in consultation with young people and ‘Smashed’ performed to 18,000 pupils in 80 schools in 2010, covering Manchester, The North East, and London, with selected events in Yorkshire, Lincolnshire, Surrey, and Hampshire. 95% of the pupils enjoyed the programme with 73% saying that they would “avoid drinking too much in the future” and 100% of teachers said that they believed the performance was a valuable aid to their students learning.

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1317307721420-1440 Standing Committee of European Doctors (CPME)

Raising Awareness

The Standing Committee of European Doctors (CPME) represents medical doctors across Europe and is composed of the most representative National Medical Associations of 27 European countries. CPME aims to promote the highest standards of medical training and medical practice in order to achieve the highest quality of healthcare for all patients in Europe. CPME is also concerned with the promotion of public health, the relationship between patients and doctors, and the free movement of doctors within the EU. CPME also cooperates closely with national medical associations from associated and observer countries, as well as with specialised European medical organisations and international medical associations.

CPME will contribute to raising awareness on the impact of harmful and hazardous alcohol consumption with the following measure:

1. CPME will launch a campaign banner on an EU news website in order to promote prevention of alcohol-related harm to the children and young people. This banner will be publicly accessible and will run for two weeks.

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1317293575795-1438 Standing Committee of European Doctors (CPME)

Informing the Medical Profession

The Standing Committee of European Doctors (CPME) represents medical doctors across Europe and is composed of the most representative National Medical Associations of 27 European countries. CPME aims to promote the highest standards of medical training and medical practice in order to achieve the highest quality of healthcare for all patients in Europe. CPME is also concerned with the promotion of public health, the relationship between patients and doctors, and the free movement of doctors within the EU. CPME also cooperates closely with national medical associations from associated and observer countries, as well as with specialised European medical organisations and international medical associations.

CPME will keep the topic of alcohol-related harm high on its agenda with help of the following measures:

Activity (1): CPME members will receive up-dates on developments in the field of alcohol policy at the bi-annual CPME Board meetings.
Activity (2): CPME members will be provided with information mailings in follow-up to meetings of the European Alcohol and Health Forum. The information comprised in these mailings will also be made available on the members’ section of the CPME website/newsletter
Activity (3): CPME members will be provided with information mailings on developments and activities in the field of alcohol policy at EU level. The information comprised in these mailings will also be made available on the members’ section of the CPME website/newsletter.
Activity (4): Information on the activities of CPME and its members in relation to the Alcohol Forum will be made available on the public section of the CPME website/newsletter.

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1317218555452-1436 Standing Committee of European Doctors (CPME)

Mobilising the Medical Profession

The Standing Committee of European Doctors (CPME) represents medical doctors across Europe and is composed of the most representative National Medical Associations (NMAs) of 27 European countries. CPME aims to promote the highest standards of medical training and medical practice in order to achieve the highest quality of healthcare for all patients in Europe. CPME is also concerned with the promotion of public health, the relationship between patients and doctors, and the free movement of doctors within the EU. CPME also cooperates closely with national medical associations from associated and observer countries, as well as with specialised European medical organisations and international medical associations.

CPME calls for the active participation of its membership in combating alcohol-related harm with the help of the following measures:

Activity (1): CPME members are called upon to undertake a lobbying exercise at national level to campaign for controls over the advertising of alcohol products with a specific emphasis on its effects on children and young people. At least 14 CPME members will undertake such an exercise during the commitment’s lifetime. The CPME secretariat will provide the terms of reference of such a lobbying exercise.

Activity (2): CPME encourages its members to carry out information and awareness raising campaigns among doctors for early detection of patients’ excessive drinking with a special focus on promoting the prevention of alcohol-related problems at the workplace. At least 14 CPME members will undertake such an exercise during the commitment’s lifetime. The CPME secretariat will provide the terms of reference of such campaigns.

CPME commits to call on all its members (NMAs) to undertake concrete and verifiable actions in these fields, to assess these actions and to report to the Forum. To this end, the CPME Secretariat will:
- provide its members with terms of reference for lobbying action.
- provide assistance and background information to members on request, as well as general follow-up.
- will collect information on actions taken by members and formulate them in a report.

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1316775164563-1434 Heineken (International)

Partnerships to encourage responsible consumption and address alcohol related harm

Heineken has a long history of promoting responsible alcohol consumption. As one of the world's leading brewers, we encourage the enjoyment of beer in moderation as part of a healthy, balanced lifestyle.

However, we know that there are clear health and behavioural risks associated with consuming too much alcohol either over time or on single occasions. There are also occasions when it's better not to drink any alcohol at all. We care about the consequences of alcohol misuse.

As an industry leader with a global business, Heineken has an active role to play in promoting responsible consumption in all markets where we operate. We want to be accepted as part of the solution to reducing alcohol related harm.

Working in partnership enables us to contribute effectively to reducing alcohol related harm; increase our understanding of alcohol misuse issues; and achieve outcomes that we and our partners could not achieve on our own.

All Heineken operating companies in the EU will have at least one partnership where they are encouraging responsible consumption or addressing alcohol related harm. We will focus on partnerships related to drink driving, underage drinking, excessive consumption or health related harm. Our operating companies will determine the local priority issue for action.

New partnership criteria and support materials will be developed and shared with Heineken operating companies to ensure that there is a consistent approach and a focus on quality, value and impact.

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1314987919855-1430 International Federation of Medical Students' Associations (IFMSA)

Creation of the IFMSA Alcohol Initiative Project

The aim of the IFMSA is to create a project, which will probably be called Alcohol Initiative Project (AIP), and is going to be divided in three directions, namely the training of medical students on the harmful use of alcohol, public outreaches to raise awareness at the general population on the harmful use of alcohol (which will be conducted utilizing the above mentioned trained medical students) and interventions at school students of different ages, keeping in mind evidence on the effectiveness of such interventions at the different ages, with a view of raising awareness among school students on the harmful use of alcohol. The workshop will be a two-day’s workshop. During the first day of the workshop issues will be addressed such statistical data, the history of alcohol, the effects of alcohol on people’s health, effective alcohol policy, communication skills to interact with people, international work that is being conducted on the harmful use of alcohol, intervention techniques etc. During the second day of the workshop, the issue addressed will be the presentation and dramatization of the intervention guide for school students, the presentation and dramatization of the project on outreaches to the general population and other interactive activities which will help the medical students absorb the information received during the first day effectively. The creation of the project is a short-term aim and a necessary step before actually undertaking the implementation of the project itself, in the local, national, European and international level. The procedure of creating a project of such complicity, diversity and richness in objectives in different levels calls for a commitment itself. The commitment will be due in March 2012, where the members of IFMSA will meet for the IFMSA’s March Meeting (General Assembly) with a view of not only presenting the AIP to IFMSA, but also implement it for the first time during the pre-General Assembly in late February 2012. The pre-General Assembly is a series of 3-days long workshops, where 200 members of IFMSA get the chance to learn about different topics. One of the workshops in February 2012 will be the AIP, as a first implementation of the project. After this and during the General Assembly itself in March 2012 the project will be fine-tuned according to the evaluation results and the input from all the participating IFMSA members, with a view of submitting the actual commitment of the implementation of the AIP

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1310652755399-1424 SABMiller

The Establishment of Cooperation between the Company, the Government and an NGO to Prevent Together Drinking and Driving

Company Plzensky Prazdroj, a SABMiller subsidiary, takes an active role in promoting a responsible approach to alcohol consumption. One of the self-regulative activities is the responsibility message used in commercial communication and on packaging. The advisory message aimed at one of the most significant symptoms of irresponsible consumption “Don´t drink and drive”, together with a hyperlink to the website “napivosrozumem.cz” (drink beer wisely), aims to encourage responsible behavior related to alcohol beverage consumption.
To support this message we signed a Memorandum on cooperation with the Ministry of Transport. We are aware of the need to expand activities aimed at increasing road safety in the Czech Republic, the prevention of driving under the influence of alcohol, and media coverage of road safety issues.
The purpose of the Memorandum is to establish cooperation between Plzensky Prazdroj and the Ministry of Transport in preparing campaigns, in spreading information connected with road safety issues, in the Ministry of Transport BESIP department's patronage of events organized by Plzensky Prazdroj, a. s. as part of the prevention of drinking and driving, including the Promile INFO service, and in the involvement of the Ministry of Transport's BESIP department in a joint project with the non-governmental organization Sananim and Plzensky Prazdroj.
The commitment is related to establishing cooperation between the company, the NGO and the government, and to start common programs. The intention is to extend the activities related to irresponsible behavior in connection to drinking and driving.
Time Plan:
Signing Memorandum (June 2011)
Production of “informative” beer mats (July 2011)
Start of distribution of “informative” beer mats to pubs (July/August 2011)
Official engagement of Ministry of Transport to Promile INFO project (September 2011)

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