344 commitments

Submission number Informations Report Actions
1323905170937-1478 Anheuser-Busch InBev (ABI)

Training responsible 'Perfect Servers'

As a responsible brewer, AB InBev wants our beers to be sold and consumed responsibly, which is why we are committing to ensuring our responsibility messages are passed down the distribution chain to the people who sell our beers through educational materials and hands-on training. AB InBev is also very dedicated to responsible marketing and advertising, guaranteed through adherence to our established Commercial Communications Code, and also to clear and robust industry self-regulation. As the world’s leading brewer, help further strengthen industry advertising and marketing self-regulatory codes and their application through the Brewers of Europe, the national Brewer Associations and the World Federation of Advertisers.

Therefore, AB InBev commits to integrate a responsible serving module into the ‘Perfect Server’ bar staff training schemes, with the objective of training 10,000 bar and waiting staff across Europe, and additionally providing an online version through our B2B websites.

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1323905077354-1476 Anheuser-Busch InBev (ABI)

Ensuring responsible marketing and sales

As a responsible brewer, AB InBev wants our beers to be sold and consumed responsibly, which is why we are committing to ensuring our responsibility messages are passed down the distribution chain to the people who sell our beers through educational materials and hands-on training. AB InBev is also very dedicated to responsible marketing and advertising, guaranteed through adherence to our established Commercial Communications Code, and also to clear and robust industry self-regulation. As the world’s leading brewer, help further strengthen industry advertising and marketing self-regulatory codes and their application through the Brewers of Europe, the national Brewer Associations and the World Federation of Advertisers.

Therefore, AB InBev commits to the following initiatives:
- Continue to celebrate Global Be(er) Responsible Day annually to promote the importance of responsible drinking among our employees, retail customers and consumers.
- Continue to train all of our sales and marketing employees on the Anheuser-Busch InBev Commercial Communications Code, striving for 100% code compliance.

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1323904646479-1472 Anheuser-Busch InBev (ABI)

Promoting choice for consumers

AB InBev strives to enlarge consumer choice by offering a range of beverages which differ in both taste and alcohol content. In order to promote responsible drinking, AB InBev commits to taking actions to increase consumption of low/no alcohol beer with an ABV (alcohol by volume) from 0% to 4%, while beers with higher ABV percentages continue to fully have their place in the lifestyle of our consumers who enjoy our products responsibly.

Specifically, AB InBev commits to strive for 5% annual growth in non-alcohol beers and zero alcohol beverages over the next three years, by:
- Proposing and encouraging the availability of a non-alcohol option in all sales channels in addition to branded alcohol variants;
- Positively positioning non-alcohol beers in marketing campaigns as responsible and cool alternatives.

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1323783358399-1468 Heineken (International)

Enjoy Heineken Responsibly 'Sunrise' CampaignBrewer

In December 2011, Heineken will launch the latest phase of Enjoy Heineken Responsibly.

For the first time, EHR is incorporated into the general communication strategy for the brand. The campaign, ‘Sunrise belongs to moderate drinkers’, is an integral part of the award winning Open Your World global campaign that celebrates and encourages aspirational behaviours among adult consumers.

‘Sunrise’ reinforces the importance of staying in control and celebrates moderate consumption. We want to show that enjoying Heineken in moderation can be part of connecting and engaging with friends, meeting new people and exploring new experiences.

It will be launched, during the festive season to maximise the relevance, attention and impact of the message, via Heineken's YouTube channel, Facebook fan page and Heineken.com.

Our ‘man of the world’ will bring to life the powerful idea that there are no limits, when you know your limits. Heineken’s legendary hero will demonstrate how to celebrate the night to the fullest, including turning down a beer and taking water instead. This approach breaks from the norm of traditional responsible consumption messages and takes a progressive stance by showing that drinking responsibly can be aspirational.

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1322135885802-1462 Association Nationale de Prévention en Alcoologie et Addictologie (ANPAA)

Enforcement of the LOI EVIN (Code of Public Health)

An alcohol policy law (loi Evin) was voted in France in 1991 in order to control advertisment and commercial communication for alcohol.
Since the publication of the law, ANPAA monitored the existing advertisements mainly in the press, in magazines and on billboards sueing when illegal . ANPAA will continue this work and develop it, monitoring more media in order to bring the illegal ads and commercial communication to court, since no other public or private agency is doing it in France.

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1321615238167-1458 The Brewers of Europe

Browary Polskie - Consumer Communication Seminar in Poland

Browary Polskie (The Polish Brewers) in cooperation with The Brewers of Europe will hold a seminar about consumer communication regarding responsible drinking behaviors. The seminar will cover such topics as education, regulation, best practice in promoting responsible drinking and also examples of national level alcohol and health social coalitions. During the seminar the Polish Brewers plan to make a formal proposal to the Polish participants to create such a coalition, which would build on the positive example of the EU Alcohol and Health Forum as the multistakeholder platform for action against harm related to alcohol misuse. Among the participants of the seminar there will be brewers, health sector representatives, road traffic police, media, independent experts and scientists.

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1320858696228-1456 Brown-Forman

Training in Responsible Use of Digital Marketing Communications

Using Brown-Forman's internal marketing and promotion code and the recently released EFRD/DISCUS Guidance Note on Responsible Digital Marketing Communications as a foundation, develop training materials and a training plan on using digital media in a responsible manner with a particular emphasis on avoiding individuals under the Legal Purchase Age. Deliver the training to Brown-Forman's 50+ in-house marketers in Europe and to key account and creative people in the digital, advertising, and promotional development agencies with whom they work to develop digital content and programming.

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1319589322882-1454 Alcohol Policy Youth Network - APYN

Alcohol and Youth: Engaging European young people in the debate!

The European Conference on Alcohol and Youth organised by the Alcohol Policy Youth Network is to gather young people from all over Europe to work and discuss about alcohol as a problematic drug to the body and society, but at the same time to find ways to reduce its harm, especially towards young people. The project consists of a preparatory meeting, a European Conference and a follow-up meeting.

Our aim is to help youth organizations and youth clubs across Europe to:
- realize that alcohol consumption is a problem among youth of today,
- realize that their action on this topic is needed (local actions, research and advocacy),
- build capacity for better action on this topic,
- start alcohol-related action projects on local, national and international level.

The main aims of the project are the following:
1. To set alcohol related topics on European youth organizations'/ clubs' agenda
2. To build capacity among European youth organizations/ clubs about Alcohol and Youth Research, Project Planning and Alcohol Policy Advocacy
3. To secure a space where good practice of European youth organizations/ clubs involved on Alcohol and Youth can be shared
4. To give additional value to the future APYN activities and programmes

The project is both directly and indirectly contributing to the 2nd Health Programme by:
- Providing health Information and advice: setting up efficient and user-friendly dissemination channels.
- Raise awareness about cancer and rare diseases.
- Tackling health determinants.

The impact and expected outcomes of the project are the following:
- Raised interest in alcohol issues in youth organizations and youth clubs. This interest will lead to more alcohol-related projects in Europe and indirectly effect the behavior of future youth workers.
- Broader knowledge, improved skills and new experiences of young people on the topic of alcohol and youth.
- 5 deliverables made during the project will help member organizations and other youth organizations to get active on the field of alcohol, enhance their existing project and give a voice to youth concerning alcohol related issues.

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1319213274311-1452 Alcohol Action Ireland

publication on the case for minimum pricing and leaflet on alcohol and men

The Alcohol and Men leaflet was developed to build on the success of our other leaflets which were designed from a service user perspective. In line with our other leaflets, the alcohol and men leaflet is available as a PDF from our website as well as being available, free of charge, as a hard copy.

The second commitment is to research, write, design and print a report on The Case for Minimum Pricing. This report will be circulated to all members of the Irish parliament as well as key journalists, civil servants and key organisations who can advance the case for minimum pricing. Alcohol Action Ireland have always put a focus on advancing evidence-based policies, hence our focus on pricing policy. The aim of this commitment is to provide key information on minimum pricing, and dispel the many myths and misinformation that are currently circulating in the media.

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1318972034371-1450 Institut de Recherches Scientifiques sur les boissons alcoolisées (IREB)

Scientific one day meeting on alcohol consumption at an early age and dependance later

the second edition of the scientific meeting of the Ireb will be devoted to alcohol consumption at an early age and try to answer the question : is there a causal relationship between alcohol consumption at an early age and the risk to become dependant later ?
If a relationship between these two phenomena is aoserved, it is currently difficult to assess whether the relationship is causal or not.
Twelve scientists and researchers will discuss on this issue.
All dimensions of the question will be covered : epidemiology, impact on brain development, animal model, etc.

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