344 commitments

Submission number Informations Report Actions
1349282033535-1558 European Federation of Pharmaceutical Industries and Associations (EFPIA)

Publication and dissemination of findings on alcohol dependence

The European Federation of Pharmaceutical Industries and Associations (EFPIA) represents the pharmaceutical industry operating in Europe. Through its direct membership of 31 national associations and 35 leading pharmaceutical companies, EFPIA is the EU voice of 2,000 companies committed to researching, developing and bringing new medicines to patients that will improve health and the quality of life. In addition to promoting pharmaceutical research and development in Europe, EFPIA works to create an environment that will enable the research-based pharmaceutical industry to meet healthcare needs. Alcohol dependence is a recognised chronic brain disease (Edwards, G. & Gross, M. 1976: 'Alcohol dependence; Provisional description of a clinical syndrome'; British Medical Journal, 1, 1058–1061 and Gilpin, N.W., Koob, G.F. (2008)) and represents an important public health challenge. This is particularly the case in Europe where alcohol consumption is the highest in the world and cost €155 Billion in the EU in 2010 (Rehm, 'Interventions for Alcohol Dependence in Europe: A missed opportunity for public health', May 2012). The severe burden of alcohol dependence is recognised in the current EU Alcohol Strategy as affecting not only the individuals suffering from alcohol dependence but also their families and as having a considerable negative effects on society and the economy overall (Commission Communication ’An EU strategy to support Member States in reducing alcohol related harm’). According to the latest epidemiological data, alcohol dependence affects 12 million people and is accountable for 70% of alcohol-attributable net mortality and 60% of the social costs caused by alcohol (Rehm 2012, op.cit.). With this background in mind, and as a contribution to the public health debate, one of the EFPIA member companies H. Lundbeck A/S, commissioned a scientific study conducted by Professor Jürgen Rehm, Dresden University, compiling for the first time comparable evidence on alcohol consumption and alcohol dependence across the EU 27, Switzerland, Iceland and Norway as well as exploring the potential of interventions aimed at managing this brain disorder. The preliminary conclusions of the study were presented in the European Parliament on 10 May at an event held under the auspices of the Danish Presidency As a follow-up of this activity and to strengthen knowledge on the situation of alcohol dependence EFPIA, will ensure the dissemination of these findings.


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1348247989274-1554 European Medical Students' Association (EMSA)

Capacity building through training

When submitting this commitment to the European Health and Alcohol Forum, EMSA has the will to work on three different directions: policy and advocacy, research and training. We have recently created a Policy Making Working Group in EMSA which will work on a statement that reflects the views of Medical Students regarding the hazardous consumption of alcohol and proposes a wide range of reccomendations whose targets include medical education, policy makers and health professionals. The Policy Statement will be adopted at our General Assembly in September 2012, where a training on Policy Making and Advocacy will take place for those interested in continuing working on this WG. In addition to that, we will create a survey targeted to European Medical Students whose main aims will be to evaluate the patterns of alcohol consumption among medical students and to evaluate their own perceptions regarding their drinking habits. Last but not least, we aim to have a workshop on our next General Assembly divided in two main parts: evidence on alcohol related harm and peer education training on projects targeted to the community and aiming to reduce the harmful consumption of alcohol among young people.

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1347636696734-1552 European Travel Retail Confederation (ETRC)

ETRC Self-Regulatory Code of Conduct for the Sales of Alcohol Products in Duty-Free and Travel Retail

ETRC supports the EAHF aim to reduce alcohol-related harm by promoting responsible retailing.

To this purpose, ETRC has developed a Self-regulatory Code of Conduct for the Sale of Alcohol Products to set out working practices for the sale, promotion and marketing of alcohol for this unique retail channel that is the European duty-free and travel retail market.

The Code is designed to be consistent and complementary to other existing codes and policies by establishing a set of working principles that reflect the unique circumstances of this distinct, transparent and highly regulated retail environment – in particular where these circumstances differ from those of the European domestic market.

ETRC’s aim is for the Code to be adopted and implemented by the full spectrum of industry players active in this retail space, and to address in a holistic manner, all the aspects of duty-free and travel retail alcohol sales – from commercial communications to labelling, staff training and conduct as well as sampling.

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1347629894189-1550 World Federation of Advertisers (WFA)

Responsible Marketing Pact: Common standards for alcohol beverage marketing communications on social media

Self-regulatory rules for responsible alcohol beverage marketing communications are in place across Europe and apply to all media, whether on or offline. Company and sectoral self-regulatory codes have evolved in recent years to reflect the development of digital media, including social media. Given the rapid changes in this field, the enforcement and monitoring of the rules specifically on social media still raise a number of challenges. However, such media also have the benefit of allowing better targeting toward adult consumers. With the increasing importance of digital marketing communications, and social media in particular, it is important that there are common standards that can be integrated into national and company codes, and that the rules are applied, enforced and monitored effectively across Europe and across the industry.

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1347629769976-1548 World Federation of Advertisers (WFA)

Responsible Marketing Pact: Reinforce standards ensuring that alcohol marketing communications are not designed to target or appeal primarily to those under legal purchase age

Self-regulatory rules for responsible alcohol beverage marketing communications are in place for both companies and sectors across Europe. These rules include important provisions prohibiting marketing communications that are designed to target or appeal primarily to minors, in accordance with and regularly going beyond the provisions of Council Recommendation 2001/458/EC of 5 June 2001 on the drinking of alcohol by young people, as well as the 2007 Audiovisual Media Services Directive and corresponding national regulations. Self-Regulatory Organisations (SROs) across Europe play a key role in enforcing compliance with both statutory and self-regulatory rules.

These rules, as well as their interpretation, may vary at national level due to national culture, history and traditions. This reflects the principle of subsidiarity for statutory and self-regulatory rules. While being mindful of national regulatory and cultural contexts, this commitment will reinforce self-regulatory standards prohibiting the targeting of and primary appeal to minors through greater consistency in the rules and their application by SROs across Europe. WFA and the individual company co-owners of the commitment will work with other alcohol beverage advertisers, national SROs across Europe and their European interest organisation, the European Advertising Standards Alliance (EASA), alcohol beverage sector associations and other partners from advertising and media industries. Members of the Alcohol and Health Forum, as well as other interested parties, will be consulted in this process. The aim will be to ensure that standards prohibiting the targeting of and primary appeal to minors are up-to-date, reinforced where needed, interpreted consistently and applied in spirit as well as to the letter by all SROs across the EU.

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1346260196007-1546 Diageo

Divertiti Responsabilimente

The Divertiti Responsabilimente campaign encompasses a designated driver campaign which aims to further raise awareness regarding the risks associated with drinking and driving.
The key message of the campaign is to promote responsible attitudes and behaviour whilst out drinking and socialising and the campaign plans to utilise both traditional methods of publicity and social media to spread this key message.
The campaign will operate across Italy in 12 provinces, 9 regions, more than 106 automobile clubs branches and 18 nightlfe premises and will include driving tests, simulated tests, a targeted advocacy campaign and further public interaction through the Divertiti Responsibilimente Facebook fan page.
The campaign has formed partnerships with interested stakeholders such as the Automobile Club Italy (ACI), the Fondazione Umberto Veronesi and is currently under the patronage from the Ministry of Social Development.

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1343656807258-1540 The Brewers of Europe

Polish Brewers: Beer Industry Program against drink driving in social media

In 2009 an on-line club of responsible drivers was launched as a part of the “Driving – Not Drinking ” educational campaign to promote sober driving and a designated-driver concept. The Responsible Driver’s Club rules provide zero tolerance for drunk driving.
In 2011, a fan page of the club was created on Facebook and has gained 1,700 followers so far.
In 2012, all educational activities around the Responsible Drivers’ Club will be focused on Facebook. The objective is to create a real trend for designated-driving, especially among young adults and spread the idea of the designated sober driver among party goers, as well as clubs and pubs.
A special Facebook and mobile application called "Super Designated-Driver" which will count every km that a person/member makes as a designated-driver will be launched. It is hoped that people will aspire to the rank of "super designated-drivers" encouraging competition among users.
The application will be available via Facebook and mobile stores (App Store, Android market etc.) for all smartphone systems.
The Super Designated Driver contest will be a major tool to grow the number of the Designated Driver Club's fans and maximize interactivity among them.
This commitment is a part of the wider EU Beer Pledge launched in 2012.

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1342700267342-1538 SABMiller

Create Chill-Out Zone at Summer Festivals to Prevent Irresponsible Alcohol Consumption

Plzensky Prazdroj, a SABMiller subsidiary, actively promotes a responsible approach to alcohol consumption. One of Plzensky Prazdroj’s self-regulative activities is the Promile INFO responsible drinking program, which was launched by SANANIM NGO and has been strongly supported by Plzensky Prazdroj since 2006. The service was initially based on an SMS application that enables mobile phone users to estimate when they can safely drive after drinking alcohol. Later the service was upgraded with a JAVA application for smart phones, and it is free of charge. This year Plzensky Prazdroj will support the program financially and non-financially by providing know-how, participating in project development, and promoting the service in commercial communication.
This commitment is aimed at extending the cooperation between Plzensky Prazdroj and the SANANIM NGO, including preventing underage drinking via activities performed in the unique concept of a “chill-out zone” at summer music festivals, alongside activities aimed at preventing drinking and driving. The objective is to encourage people to carefully consider their alcohol consumption during the summer festivals, and to underline to each consumer his/her personal responsibility with regard to alcohol consumption, with a special focus on drinking and driving and underage drinking.
Time Plan:
Preparation of the chill-out zone (March - June 2012)
Production of the chill-out zone (July 2012)
Start to put into operation the pilot chill-out zone at summer festivals in 2012 (August 2012)
Assessment of the pilot chill-out zone (October 2012)
Start to put into operation for summer festivals in 2013 (May 2013)

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1342003609472-1536 The Brewers of Europe

Project “When I Drive I Drink NA Beer” - Czech Beer and Malt Association

The Czech Beer and Malt Association (CBMA) takes an active role in promoting a responsible approach to alcohol consumption. One of its activities is the project „When I Drive I Drink NA Beer“, which was launched in 2011 and aims to encourage responsible behavior among drivers.
The project’s objective is to both minimize the occurrence of drink driving, which is a major cause of serious road accidents, and to increase awareness of non-alcoholic beer as a safe alternative, in terms of law enforcement and driver safety.
The project has expanded with new activities this year. Roadshows in cooperation with the Czech Police were held in 2011. In addition to these activities are promotional activities at summer festivals / beer festivals, and the website www.ridimpijunealkopivo.cz, live from June 2012.
The partners of the road show activities are CBMA member breweries and the Czech Police. The aim is to reward responsible drivers who successfully pass the alcohol-breath test and motivate them to behave responsibly and to respect the law. Promoters of road safety checks conducted by the Police informed the public on the ban on alcohol while driving and distributed alcohol testers to responsible drivers along with samples of NA beer.
Public festivals by CBMA member breweries are one or multi-day promotional events aimed at prevention and education regarding the risks associated with excessive alcohol consumption. The goal is to highlight the general underestimation of the impact of alcohol on the mind and behaviour of people and to positively influence the attitudes of people towards greater accountability. Promoters actively reach out to festival visitors and communicate with them on the topic of safe driving without alcohol. For visitors there is a pair of specially adapted goggles (“drunk goggles”) that evoke the feeling of being drunk. With this device visitors can try to handle common tasks with reduced visual perception, comparable to that experienced after drinking alcohol. In this way a sober individual can recreate the state of drunkenness and experience the altered perceptions associated with it.

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1340806168501-1534 SABMiller

Csendkirály: Be the 'silent king' - responsible behaviour and respecting others

We started a campaign in downtown Budapest to manage the side effects of night life (i.e. increased noise level) in the bars, pubs and discos. While many young people are moving in the city as a result of its trendiness, the noise annoys others, usually elder residents, who are used to a relatively quiet neighbourhood as it was before. Regulation makes things difficult; six districts have part in the downtown night life, but all apply different regulations making business planning unforeseeable and creating market inequalities. Dreher Breweries recognised the conflict of interest of the bar managers and the residents, and the lack of cooperation of the different districts as well.
As next step in our development we launch the Csendkiraly ('Be the silent king') project, aiming to reduce the side effects of the night life (i.e. noise) and encourage dialogue and cooperation among stakeholders (bar owners, employees, local government decision makers, local citizens, partying young adults, NGOs).
The project has 3 different directions: cooperation, behaviour change and communication.
Dreher Breweries understands and respects all stakeholders’ (see above) interests, and works on Csendkiraly project based on a large cooperation to satisfy all.
Behaviour change is essential, especially of the partying society. They need to understand that their well-being and joy mustn’t hinder others rest. One thing that makes the task difficult is that besides the frequenters, many partying foreigners attend at this area. A well defined and differentiated communication is needed towards the young adults living permanently in Budapest and to the foreigners spending just a few days in the city. As moral teaches might be contra productive, we are going to use creative tools in a language that young people like to win their support.
We will make the project’s communication effective and efficient keeping in mind to distinguish between the different stakeholders. Local residents will get informed of the project primary through local papers and qualification stickers at the entrances of pubs. Bar managers will get information through our sales representatives driving their attention to ways to get involved in the project to make real change. Decision makers will get formal letters regularly with latest updates and results of the Csendkiraly project. We’ll use Facebook, tram stations, and bars to raise young adult's attention to the project and get feedback from them.

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