337 commitments

Submission number Informations Report Actions
1451464528173-1724 Finnish Hospitality Association (FHA)

Enforce age limits for serving and selling alcoholic beverages

Finnish Hospitality Association (MaRa) will encourage its member companies to enforce age limits for serving and selling alcoholic beverages. MaRa will make guidelines to member companies as an important part of member's self-regulation for the purpose of not to serving and selling alcohol to people under 18 years of age. MaRa will also educate its members by emphasizing the importance of serving and selling alcohol in responsible way. MaRa will regularly inform these matters in Vitriini magazine which circulation is 10,500 copies. MaRa will attend HOTREC and EAHF meetings and inform its member companies of matters discussed and decisions taken there.

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1449757434072-1723 HOTREC

Raising awareness of National Associations / Call for actions

HOTREC will inform regularly its National Member Associations on the activities of the Alcohol Forum.
HOTREC will encourage National Associations to develop their activities in relation to the
objectives of the Charter establishing the Alcohol Forum in view of reducing alcohol-abuse related harms, as well as to develop their activities in relation to the objectives of similar fora possibly established at national level. The following priority areas should be emphasised:
- Develop information and education programmes on responsible patterns of consumption;
- Enforce age limits for serving and selling alcoholic beverages according with national legislation
HOTREC will invite its National Associations to make commitments within the framework of the Alcohol Forum.
HOTREC will organise the exchange of information between National Associations on activities related to the Alcohol Forum and similar fora.
HOTREC will facilitate the dialogue and cooperation between its Member Associations and other Members of the Alcohol Forum.

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1447949468140-1722 Heineken (International)

Provision of nutritional and ingredients information to consumers on label for all HEINEKEN beers in Europe

We are an active advocate of increased transparency to consumers and a lot of our brands already carry nutritional information and ingredients declarations on label. We have now committed to provide ingredients and nutrition information on pack for all our beer brands in the EU. We will include ingredients and energy values (kcal) per 100ml. Furthermore, we will include a link on pack referring to a website where consumers can obtain further information on fat, sugars, protein and salt. This is how the EU has regulated the information for other products and beverages and we believe this is the right approach and allow consumers to make fair comparisons between different beverages. As Europe's largest brewer, we have many beer brands sold in many markets but our aim is to complete the implementation of this plan by end 2016. In addition, we fully support the pledge of the Brewers of Europe, of which we are an active member, to provide more information on ingredients and nutrition to all beer consumers in a standardised way.

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1446732318481-1721 The Brewers of Europe

Informing consumers about beer ingredients and nutritional values

This umbrella commitment of The Brewers of Europe is designed to increase consumers' knowledge of beer ingredients and nutritional values (energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) and will be implemented by brewers across the EU.
Currently alcoholic beverages over 1.2% abv are exempt from the legal obligation to list ingredients and nutritional values.
However, Europe's brewers believe that consumers have the right to make informed choices about what and how they consume foods and drinks.
The ingredient and nutrition information of beers of more than 1.2% abv will thus be voluntarily shared by brewers with consumers either on-label or online according to the format and the requirements laid down by Regulation 1169/2011 on Food Information to Consumers. The list of ingredients will thus be provided by descending order of weight at time of manufacturing. Whilst the nutritional values will be shared by 100ml as laid down in the Regulation and may be completed by additional information (a company's choice). The Brewers of Europe will promote the commitment towards all brewers, monitor the implementation of the commitment, assist brewers wishing to implement this and report on the implementation of the commitment.
The roll-out of the commitment will be supported by beer companies and national associations putting the commitment into action.

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1446561798035-1720 Anheuser-Busch InBev (ABI)

Informing consumers about beer ingredients and nutritional values

AB InBev has the responsibility to ensure that our products are consumed in a responsible manner. For AB InBev, increasing consumers' knowledge of our products' ingredients and nutritional values is part of our broader ambition to help address excessive and harmful drinking. Under AB InBev's consumer information commitment for Europe, we pledge to provide consumers in Europe with full ingredients and nutritional values (energy values, fat, saturated fats, carbohydrates, sugars, proteins and salt) for all of our beers carrying more than 1,2% ABV (alcohol by volume).

Our pledge thus goes beyond what is required by EU regulation (Reg. 1169/2011 on Food Consumer Information FIC) at the time of the pledge. Nutritional values will be shared by 100ml as laid down in the FIC Regulation as well as per portion. AB InBev commits to share ingredients and energy information on-label for at least 80% of our volume across Europe by February 2018 and include full nutrition information (Big 7) on secondary non-returnable packaging; in addition, we will provide full ingredients and nutrition information online. The extended timeline allows new labels to be created and produced as part of the new packaging cycles.

Our commitment is part of parallel commitments by other major and smaller brewers across Europe under the umbrella of The Brewers of Europe. AB InBev's performance on this commitment will be subjected to external independent auditing, just as is the case for all our European commitments.

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1430726514673-1717 Standing Committee of European Doctors (CPME)

Mobilising the Medical Profession

CPME calls for the active participation of its membership in combating alcohol-related harm with the help of the following measures:
Activity (1): CPME members are called upon to undertake a lobbying exercise at national level to campaign for controls over the advertising of alcohol products with a specific emphasis on its effects on children and young people. At least 14 CPME members will undertake such an exercise during the commitment's lifetime. The CPME secretariat will provide the terms of reference of such a lobbying exercise.
Activity (2): CPME encourages its members to carry out information and awareness raising campaigns among doctors for early detection of patients' excessive drinking with a special focus on promoting the prevention of alcohol-related problems at the workplace. At least 14 CPME members will undertake such an exercise during the commitment's lifetime. The CPME Secretariat will provide the terms of reference of such campaigns.
CPME commits to call on all its members (NMAs) to undertake concrete and verifiable actions in these fields, to assess these actions and to report to the Forum. To this end, the CPME Secretariat will:
- provide its members with terms of reference for lobbying action.
- provide assistance and background information to members on request, as well as general follow-up.
- will collect information on actions taken by members and formulate them in a report.

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1430725023506-1716 Standing Committee of European Doctors (CPME)

Informing the Medical Profession

The Standing Committee of European Doctors (CPME) represents national medical associations across Europe. We are committed to contributing the medical profession's point of view to EU and European policy-making through pro-active cooperation on a wide range of health and healthcare related issues.
CPME keeps the topic of alcohol-related harm high on its agenda with help of the following measures:
Activity (1): CPME members receive up-dates on developments in the field of alcohol policy at the bi-annual CPME Board meetings.
Activity (2): CPME members are provided with information mailings in follow-up to meetings of the European Alcohol and Health Forum. The information comprised in these mailings is also made available on the members' section of the CPME website/newsletter
Activity (3): CPME members are provided with information mailings on developments and activities in the field of alcohol policy at EU level. The information comprised in these mailings is also made available on the members' section of the CPME website/newsletter.
Activity (4): Information on the activities of CPME and its members in relation to the Alcohol Forum is made available on the public section of the CPME website/newsletter.

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142969721098-1715 The Brewers of Europe

European Beer Pledge

The European Beer Pledge is a voluntary initiative by Europe's brewers to support EU Member States in reducing alcohol related harm. Brewers commit to taking concerted and measurable action to improve consumer information, ensure responsible advertising and address alcohol misuse in line with the expectations of citizens and EU policymakers.
Europe's brewers are building on decades of action against alcohol misuse and our position as the leading contributor of voluntary commitments to the European Alcohol & Health Forum. We are ensuring increased and improved coverage of the EU with best practice activities to implement the EU Strategy to support Member States in reducing alcohol related harm.
The Pledge highlights brewers' ongoing support for the EU Strategy and its Forum. Transcending all three pillars of the Pledge, the multi-stakeholder approach remains vital to developing and implementing approaches that can be successfully implemented at national level and in line with local expectations and customs.
The Pledge is underpinned by national brewers' associations and companies representing and producing beer across the EU, who take responsibility for its implementation. The Brewers of Europe, uniting national brewers' associations from across the EU, is facilitating implementation by publishing EU toolkits to guide and stimulate the spread of good practices. Evaluations further help ensure ongoing improvement and adaptation to developments.

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1429109922970-1714 Advertising Information Group (ZAW and WKÖ)

Consistent application of the Code of Conduct of advertising for alcoholic beverages on social media

Infringements of self-regulatory provisions should be avoided before advertising offline and online has been published. Self-regulatory codes have evolved in recent years to reflect the development of digital media. Especially the application of the rules on social media still raise a number of challenges. By offering guidelines for the Code of Conduct on commercial communications for alcoholic beverages AIG (representing WKÖ and ZAW) wants to support the advertising industry to act in the sense of the Code. Therefore the organisation facilitate the protection of the public against unacceptable advertising behaviour and help companies from publishing irresponsible advertising.

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1427452803516-1712 Association Nationale de Prévention en Alcoologie et Addictologie (ANPAA)

Enforcement of the LOI EVIN [Code of Public Health

An alcohol policy law (loi Evin) was voted in France in 1991 in order to control advertisement and commercial communication for alcohol. Since the publication of the law, ANPAA monitors the advertisements mainly in the press, in magazines and on billboards sueing when considered as illicite. ANPAA will continue this work and enlarge it if possible, monitoring more media in order to bring the illegal ads and illicit commercial communication to Court, as no other public or private agency is doing it in France.

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