Our activity aims to bring into the market a revolutionary product, easy to use and maintain, which enhance driving safety in the case of health conditions that are manifested by losing consciousness during driving, regardless of age and that may endanger his and other driver’s lives. We aims to satisfy the current needs of people, identified through a market research, without compromising the ability of future generations to meet their own needs. The cardiovascular diseases represent the leading cause of death in the world and accidents caused by drivers with such disorders very serious.
The overall goal behind it is to make roads safer than ever before. TankTaler brings eCall and Driving Score to almost every car. Whenever a driver is involved in an accident, an ambulance will be sent to the accident location. Driving Score is an incentive for drivers, sponsored by insurances to foster anticipatory driving. Users collect TankTaler when avoiding hard accelerations/ breakings.
In Greece drunk driving is among the prevailing causes for a significant number of road accidents making the need for mentality change regarding drunk driving imperative. In this context, Diageo is actively working to have an active role and contribution in this mentality change that has gradually started taking place. To this end it has designed and implements a holistic program about promoting responsible drinking attitudes and preventing drunk driving.
I have for the last number of years been promoting this campaign throughout my local community/school/professional colleagues and trainees of mine. In 2014 I took the campaign to my local school but since then I have delivered the message to a mostly adult audience. I continue to promote awareness through the kids at school by way of promotional material from the Road Safety Authority in Ireland. My aim is to reduce the number of people who use their phones whilst driving, and raise Safety Awareness around cyclists on our roads.
Main areas: • Creation and implementation of professional educational programs • Creation and implementation of integrated social campaigns • Creation and realization of trainings and workshops • Creation and implmenetation of Social Programs of Communication • Communiation and PR of the programs • Monitoring and professional evaluation of the programs Destination: • Children • Teenagers • Young drivers • Adults • Seniors Main programs: • Road Show (with IRSA and Trafpol), young drivers • PrzyWracam (with Cracow prision), young drivers • Jadę z Wyobraźnią (with Cracow prision), young driver
O objectivo geral do curso é transmitir os conhecimentos chave para a promoção de uma mobilidade mais sustentável e um melhor controlo do risco rodoviário. Com isto será possível auxiliar a comunidade escolar alargada – alunos, professores, encarregados de educação – a reflectir sobre o actual paradigma de mobilidade baseado no automóvel e suas consequências, e a promover a discussão da sua viabilidade, procurando alternativas mais sustentáveis e que promovam uma cidadania global mais positiva e consciente.