One of the main goals and tasks of Magyar Autóklub is to foster the improvement of road safety by rendering traffic education to MAK members and Hungarian citizens during their whole lifetime, to call attention to possible risks, raise awareness by campaigns, and contribute to the diminishing of accident numbers with special emphasize to serious and fatal accidents.
We carried out a very successfull awareness and advocacy campaign during the Fifth UN Global Road Safety Week in May after having received the FIA Road Safety Grant. We wanted to call attention of the whole society, the press, the local leaders and the decision makers to the risks arising from a new phenomenon i. e. wearing headphones and earphones while on the move.
After having carried out a lot of different and very successful road safety campaigns and projects during the last 25 years, we have recently realized the dangers arising from a new phenomenon, i.e. accidents caused due to distraction by wearing of earphones and headphones in order to listen to music, talk to each other by phone or even learning languages. However, no campaigns have been running aiming at raising awareness and showing dangers of this phenomenon in Hungary. We wanted to deal with this phenomenon and call attention of the whole society, call upon the decision makers, as well as raise awareness of dangers. Our goal was to contribute to the improvement of road traffic, to change traffic behaviours of young people in order to diminish accident numbers, especially to avoid serious and fatal accidents caused by distractions.
Having received the Road Safety Grant of the FIA we have launched a very successful “#SpeakUp” awareness and advocacy campaign during the Fifth UN Global Road Safety Week between 5-12 May 2019 and continued with the campaign for two more weeks.
The Board of Magyar Autóklub has declared a memorandum, which was sent to media, put on our website and discussed during road safety events. Goal of the memorandum was to “#SpeakUp”, to call attention of decision makers to take action in order to avoid accidents and to give awareness, as well as call attention of media and the society.
Posters were printed to raise awareness on the dangers of wearing headphones and earphones while on the road and they were distributed at schools. There were a lot of posts on Facebook (showing the poster and pictures from the two events.) and we received a lot of valuable comments.
We have reached 74258 inviduals on Facebook through our posts.
We have shoot a short video about the dangers caused by wearing a headphone while on the road and presented it through on-line channels using both own media surfaces and payed media (YouTube and apps). We were focusing on social channels, as these are perfect to reach young people. This video has appeared on MAK website, MAK Facebook page, Instagram and YouTube.
We have reached 269849 individuals on Facebook through our campaign video
148495 arrivals on YouTube
The video about the dangers arising from wearing headphones and earphones while on the move was on show during two events: on a Road Safety event in Szolnok on 10 May where local leaders and decision makers were also urged to take action and on the Day of the Traffic Culture on 11 May 2019.
A well-known Hungarian influencer, Kovács Zsolt has joined our campaign by making another video and showing it on his on channel as well.
To be found on his own channel as follows: https://www.youtube.com/watch?v=k-pRTZXQy0o&t=197s
“F1 Drivers Advocate for Road Safety” video made by the FIA was put on MAK homepage, Facebook page, YouTube channel