What problem did you address/are you addressing?
Insufficient following distances - In February 2018, VSV (Flemish Foundation for Traffic Knowledge) started an awareness raising campaign to address the problem of insufficient following distances on motorways and regional roads in Flanders, Belgium. The campaign incited road users to check their following distance by singing the chorus line from the eighties disco hit "Last Night A DJ Saved My Life" (exactly 2 seconds, which is the required safety distance on a dry road surface).
What are your objectives?
Increase the awareness of drivers on the importance of keeping a safe following distance
Increase the number of drivers who keep a safe following distance
Describe the characteristics of your target audience
Motorized road users in Flanders, especially car drivers on motorways and regional roads (holders of a B licence). The total number of people in this target audience is over 2 million.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
Presentations at road safety expert meetings, Flemish Road Safety House, road safety workshops and seminars
How did you evaluate/are you evaluating the success of your action?
A pre/post evaluation was carried out using an online panel survey (Indiville survey agency, Belgium) measuring campaign reach, campaign appreciation, knowledge, attitudes and self-declared behaviour on safe following distances. The survey results were completed by following distance measurements carried out by the Flemish Road Agency.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before and after the intervention
Please list the indicators you use to measure success
knowledge of target audience on safe following distance (two-second-rule)
attitudes of target audience towards safe following distance (risk perception and social norms)
self-declared behaviour of target audience regarding safe following distance
campaign reach (share of target audience that has seen/heard the message, overall and by media type)
campaign appreciation (share of target audience that appreciates the message, by quality category, overall and by media type)
following distances on a selected number of measuring points in Flanders, by day of the week and time of the day
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
online panel survey (Indiville survey agency, Belgium)
following distance measurements (Flemish Road Agency, Flanders)