MOBILITY AND TRANSPORT
European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
The Open Youth Institute for Research Education and Development (iRED) built its road safety strategy on three main pillars, supported by concrete projects.Pillar 1: YOUNG PEOPLE through the "Road safety advocates" project tackles three main problems:1. On local level there is underused social energy in the young people, which can be mainstreamed to permanently contributing towards solving social problems, not just sporadic as it is now.2. In the field of road safety there is a whole range of tools for prevention, which unfortunately are available to the general public, especially from smaller settlements, only if there are centrally organized campaigns, such as our own activities in most cases.3. Bulgarians find it difficult to navigate in the Bulgarian administrative labyrinth, which was one of the main conclusions of the campaign "Drive responsibly" - part of the "2011: A successful beginning of the Decade of Action for Road Safety" project. During the campaign we registered 422 messages that were delivered to the then Minister of Transport, Mr. Ivailo Moscovsky, during a press conference on July 19, 2011. Unfortunately, many of the suggestions and recommendations (about 90%) were actually outside the competence of the Ministry of Transport, Information Technology and Communications and should have been directed to the Ministry of Regional Development and Public Works or the Ministry of Interior.The "Road safety advocates" project aims within 17 months to use developed-over-the-years’ experience and tools in the field of road safety, so that with optimized costs to reach maximum audience, covering all Bulgarian counties through road safety audits. Subsequently 10 of them will be included in a road safety campaign. The project is built on an innovative approach “competition of initiatives” aimed at actively involving as many young people as possible through balanced support and motivation on different project stages. Through the project activities we will develop capacity on local level to form quality messages and transfer them to the democratically elected institutions on local, regional and national level. The data and feedback, we will collect, will serve as the basis for an independent evaluation of the project achievements and the implemented peer-to-peer methods of work with young people. The evaluation findings will be disseminated on national and international level during the “Youth summit on road safety” in the end of the project.Pillar 2: STAKEHOLDERS through the "Road safety in South East European regions" project, where we aim to build capacity, master dissemination and execute massive high-level multi-stakeholder awareness-raising campaign by:1. Implementing a series of training courses for enhancing institutional capacity and upgrade the professional skills of professionals working for road safety, representing national, regional and municipal authorities, police and NGOs. The courses cover the topics of “Speed management”, “Road Safety Audits”, “Vulnerable Road Users” and “Strategic Enforcement”.2. Organizing two international events: the first Bulgarian Road Safety Forum "Road Safety - Challenges and Solutions" and the International conference “Safe road users”.3. Implementing the “Drive responsibly and courteously” campaign, covering all 28 Bulgarian counties. The campaign is based on a special police operation, carried out on stretches of primary network in all the Bulgarian counties, using the broader control in combination with positive intervention of iRED representatives towards encouraging responsible driving and reduction of road aggression at the time all Bulgarian are celebrating the secondary school graduations. The iRED representatives disseminate leaflets with “Ten commandments for courteous behavior on the road” and anti-stress balls as a tool to reduce the aggressiveness on the road.Pillar 3: INTERNATIONAL COOPERATION through “Local Innovative adVentures to Ensure quality in youth road Safety promotion” project. The project is addressing an issue of European importance (road safety) in countries, generally lagging behind in reaching set European targets such as Poland (102), Bulgaria (102), Romania (111), and to a less extent Slovenia (68) and Hungary (74) that have a road deaths rate per population by far above the EU average of 61 deaths per million population in 2010 (source: CARE database and national data). The project builds on previous experience and evaluator’s recommendations from past projects, incl. "Volunteer! … through road safety", disseminating results to other European countries and contexts, facilitating exchange of successful practices and improving the quality of implementation through innovative approaches (volunteer buddy) and technologies (portable eco-driving simulator).
What are your objectives? 
Support the creation of teams of young people, that will work together to identify specific local road safety problems and seek solutions to address them. Promote networking between the teams on local, regional and national level.
Build capacity and provide tools and facilities on local level to implement interesting and quality events, involving young people through the provision of information and communication materials to the young people, covering all 28 counties of Bulgaria.
Providing knowledge and skills for the right approach to institutions, introduced by a manual, that young people can use for collection and processing of data to support decisions, particularly in the field of road safety.
Enhancing institutional capacity and upgrade the professional skills of professionals. working for road safety
Disseminate best practices and provide grounds of exchange of information through high-level international events.
Raise the awareness in the society about road rage and increase awareness about how to reduce the levels of stress and anger behind the wheel.
Extend our present network of partners in order to contribute to solving the problem of road safety in some of the not-so-well performing EU countries.
Build a platform for exchange of experience between the partners in order to raise the quality of our own preventive actions.
Find out more about the attitude of the young people about what we offer in the road safety domain.
Describe the characteristics of your target audience 
Drivers, passengers, pedestians, cyclists, students, authorities (school, municipal, regional, national), NGOs, media, Police.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Date 
Wednesday, 1 May, 2013 to Friday, 31 May, 2013
Name of action 

Development and design of a road safety action manual for young people

Date 
Saturday, 1 June, 2013 to Sunday, 30 June, 2013
Name of action 

Testing the manual, Pilot Youth Road Safety Audit

Date 
Wednesday, 1 May, 2013 to Wednesday, 31 July, 2013
Name of action 

Development of a project website http://rsa.open-youth.org

Date 
Thursday, 1 August, 2013 to Monday, 30 September, 2013
Name of action 

Carrying out on all level information campaing, involving sending letters to Ministries, Municipalities, schools, district governments, NGOs together with social media campaign in Facebook

Date 
Sunday, 1 September, 2013 to Tuesday, 31 December, 2013
Name of action 

Supporting local teams in identifying road safety problems through youth road safety audits, and looking for solutions for those problems.

Date 
Sunday, 1 September, 2013 to Thursday, 7 November, 2013
Name of action 

Development of road safety toolboxes for local youth teams. Defining the teams to receive the toolboxes (3 per county). The teams are chosen on the basis of received Facebook likes for their activities, described on the project website http://rsa.open-...

Date 
Thursday, 7 November, 2013 to Wednesday, 20 November, 2013
Name of action 

Providing support to the local teams for organizing local awareness raising events in line with the World Day of Remembrance for Road Traffic Victims. Disseminating alcovision goggles to the top team in each Bulgarian county.

Date 
Sunday, 1 December, 2013 to Tuesday, 31 December, 2013
Name of action 

Choosing the top ten most active teams in ten different Bulgarian counties, based on the received Facebook likes. Sending the a second set of road safety materials in toolboxes.

Date 
Wednesday, 1 January, 2014 to Monday, 31 March, 2014
Name of action 

Working with the top ten teams to design and implement regional awareness raising event as part of a national road safety campaing, i.e. production of customised toolbox, selection of road safety tools (simulators, goggles) to be involved, date, place.

Date 
Tuesday, 1 April, 2014 to Saturday, 26 April, 2014
Name of action 

Carrying out a campaing in ten Bulgarian counties. Working with local media and local authorities to disseminate information about encountered road safety problems.

Date 
Thursday, 1 May, 2014 to Saturday, 31 May, 2014
Name of action 

Production and upload of awareness raising videos by each of the participating ten teams.

Date 
Sunday, 1 June, 2014 to Tuesday, 30 September, 2014
Name of action 

Preparation and implementation of “Youth summit on road safety” in Bulgaria. Dissemination of achievements. Award ceremony for the ten teams.

Date 
Saturday, 1 June, 2013 to Saturday, 31 August, 2013
Name of action 

Develop, translate and adapt training tools for "Speed management" training. Invite participants. Carry out the training.

Date 
Monday, 1 July, 2013 to Monday, 30 September, 2013
Name of action 

Develop, translate and adapt training tools for "Road Safety Audit" training. Invite participants. Carry out the training.

Date 
Tuesday, 1 October, 2013 to Tuesday, 31 December, 2013
Name of action 

Develop, translate and adapt training tools for "Vulnerable Road Users" training. Invite participants. Carry out the training.

Date 
Wednesday, 1 January, 2014 to Monday, 31 March, 2014
Name of action 

Develop, translate and adapt training tools for "Strategic enforcement" training. Invite participants. Carry out the training.

Date 
Tuesday, 1 October, 2013 to Tuesday, 31 December, 2013
Name of action 

Develop an agenda for the first Bulgarian Road Safety Forum "Road Safety - Challenges and Solutions". Invite participants. Carry out the conference.

Date 
Saturday, 1 March, 2014 to Monday, 30 June, 2014
Name of action 

Develop an agenda for "Safe Road Users" International conference. Invite participants. Carry out the conference.

Date 
Wednesday, 1 January, 2014 to Saturday, 31 May, 2014
Name of action 

Prepare and implement the "Drive responsibly and courteously" campaign: ensure stakeholders cooperation, coordinate dates and places of implementation in all 28 counties, recruit and train animators, produce materials and clothing, pressconference, action

Date 
Wednesday, 1 May, 2013 to Thursday, 31 October, 2013
Name of action 

Develop and produce information and communication materials for international cooperation.

Date 
Saturday, 1 June, 2013 to Thursday, 31 October, 2013
Name of action 

Implement of onetime (pilot) actions in the East-European partner countries (Bulgaria, Hungary, Poland, Slovenia, Romania, Slovakia)

Date 
Thursday, 1 August, 2013 to Monday, 30 June, 2014
Name of action 

Develop and implement new road safety campaigns in the East-European partner countries (Bulgaria, Hungary, Poland, Slovenia, Romania, Slovakia)

Date 
Wednesday, 1 May, 2013 to Sunday, 31 August, 2014
Name of action 

Evaluate the impact of the international cooperation through media presence and feedback from animators, volunteers and staff.

How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative? 
Facebook, pressreleases, “Youth summit on road safety”, the first Bulgarian Road Safety Forum "Road Safety - Challenges and Solutions" and the International conference “Safe road users”
How did you evaluate/are you evaluating the success of your action? 
Qualitatively and quantitatively
Who carried/carries out the evaluation activities? 
External evaluation
Internal evaluation
When did/will you carry out the evaluation? 
Before, after and continuous monitoring
How many groups did you evaluate/have you evaluated? 
Number of interventions groups 
80
Number of control groups 
6
Please list the indicators you use to measure success 
Road safety manual downloads
Website visitors
Reached audience through Facebook
Registered team leaders
Registered team members
Filled-in entry questionnaires
Youth road safety audits carried out
Implemented local events for the World Day of Remembrance for Road Traffic Victims
Number of monitored traffic participants and violations during the audits
Number of young people and stakeholders, reached through the local events
Number of young people and stakeholders, reached through the regional initiatives (the national campaign in ten counties)
Number of young people and stakeholders, reached through the “Youth summit on road safety”
Number of media reviews (Internet, newspaper, radio, TV)
Number of Facebook likes, received by the participating teams, in support of their ongoing activities as described on the project website.
Number of participants in the "Speed management" training course.
Number of participants in the "Road Safety Audit" training course.
Number of participants in the "Vulnerable Road Users" training course.
Number of participants in the "Strategic Enforcement" training course.
Number of young people and stakeholders, reached through the first Bulgarian Road Safety Forum "Road Safety - Challenges and Solutions".
Number of young people and stakeholders, reached through the International conference “Safe road users”.
Number of drivers and passengers, directly reached by the campaign "Drive responsibly and courteously".
Number of implemented local events in each partner country: Bulgaria, Hungary, Poland, Slovenia, Romania, Slovakia.
Number of involved animators and volunteers in each partner country: Bulgaria, Hungary, Poland, Slovenia, Romania, Slovakia.
Number of reached people in each partner country: Bulgaria, Hungary, Poland, Slovenia, Romania, Slovakia.
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.) 
Surveys
Focus group
Feedback questionnaires