What problem did you address/are you addressing?
Safety at rail-road level crossing and within railway property. Awareness campaign Safe rail-road level crossing – "Stop and Live!"
What are your objectives?
Reducing the number of accidents at level crossings and in railway areas by: - promoting the correct patterns of behaviour and educate the public to accept them,
Raising awareness of threats posed by being careless whilst going through crossings or railway areas
Describe the characteristics of your target audience
Drivers and pedastrians (users of road traffic), adults and children, media. Especially people who cross level crossings and pass railway lines.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
We use communication materials. Apart from that we inform the media about the performed actions.
How did you evaluate/are you evaluating the success of your action?
The research of such an area is very difficult. The change of people's behaviours is a very time-consuming process. For now we can only focus on conducting the solutions we believe are right and wait for results to come in the future years.Besides that we collect statistics mainly of people who are fines for improper bahaviour. We also collect the numbers of distributed leaflets, articles etc.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Before, after and continuous monitoring
Please list the indicators you use to measure success
Amount of fines imposed
Amount of people instructed
Amount of distributed leaflets
Statistics (number of accidents)
Amount of publications released in the Internet
Amount of banners placed next to railway crossings
Amount of billboards placed in the largest Polish cities
Amount of companies informed
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Reports - we collect all necessary data.