What problem did you address/are you addressing?
Gentleman of the roads projectThis project motivates and encourages people not to be indifferent in case of serious traffic accident, it tries to motivate them to save or participate in saving of human life. Since the project celebrated 10 years of its existence (in September), we announced the “Gentleman of the decade”.
What are your objectives?
To try to decrease the number of people killed during serious car accident.
To highlight the importance of road safety and prevention.
To show the positive inspiration for public.
Describe the characteristics of your target audience
Everyone can be a witness of the traffic accident, so no specific characteristics. We have been trying to reach mainly drivers but the message of our project should touch also the non-drivers.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
There is an option to nominate another potential Gentleman of the roads via e-form placed on the microsite and to spread the project pillars during every regional press conference.
How did you evaluate/are you evaluating the success of your action?
Each human life countsExternal communication point of view: based on number of the articles and appearances, numbers of microsite visitors, video audience and video sharing, social networks.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
External communication: media coverage and reactions on social networks number of the journalists during the regional press conferences
Internal communication: number of the articles read on intranet
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Attendance list (regional press conferences).
Social networks monitoring.