What problem did you address/are you addressing?
We want to change young people's attitude towards alcohol, drugs and other intoxicated substances, especially with those who drive. Project is focused on young drivers and drivers-to-be. We want to encourage them to be responsible, to think ahead, to plan a safe way home from a party, to follow a non-drinking rule while driving and to raise their awareness of possible consequences when acting irresponsible behind the wheel and within the traffic in general.
What are your objectives?
To encourage young people to plan a safe way home from a party, contributing to a Vision 0 – zero road crash fatalities and severely injured on our roads.
To reduce the number of predominantly young drivers who drink and drive.
To reach as many days without road traffic crashes as possible.
Describe the characteristics of your target audience
Our target audience are young people aged 12 to 25. They are very activetly involved in traffic, starting to drive and have very few experiences. In social aspect their peers are very important and socially they don't want to be any different. That means high risk in drinking and driving. According to the participation in traffic, young drivers are among the most common causes of road traffic crashes. Even more, together with other passengers in a vehicle young drives are among the most common road traffic victims as well. Young drivers in the age group of 18 to 20 years cause two to four times more road traffic crashes under the influence of alcohol more then drivers above 40 years of age.
How did you disseminate/are you disseminating results or how did you promote/are you promoting your initiative?
We publish the results on the web sides www.varna-pot.si and www.cistanulacistavest.si and on the Facebook. We also cooperate with media.
How did you evaluate/are you evaluating the success of your action?
We collect data from the questionnaires we give to participants and from the breath analyzers. We are also interested in the media response and support to our project. Also the interest of the participants and their evaluation of knowledge gathered from the project Is important.
Who carried/carries out the evaluation activities?
When did/will you carry out the evaluation?
Please list the indicators you use to measure success
number of executed activities (number of bars involved) - number of participating organizations,
- number of users and participants - contentment of the users – evaluation of moderators and participants
- responsivity of media on a press conference - number of questions, opinions, initiatives received by mail
- number of media publication (local, regional and national media) - number of promotional material given to participants
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)
Questionnaires for participants about whether they drink and drive, if they have ever been involved in the accident, if they have ever drive with the drunk driver and if they think getting this kind of information is beneficial. We also ask them whether t
Analysis of executed breath analyzers – we take the collected data from breath analyzers and make descriptive statistics.
Evaluation form – we gather the information from the questionnaires and make some statistic data.