European Road Safety Charter
Good Practice

Good practice submission

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Good practice submission

What problem did you address/are you addressing? 
In 2014, we launched an educational program for teenagers, called “EYES ON THE ROAD - Attica”. The program targeted schools in the Attica region (the wider area of Athens, Greece’s capital) and is ongoing. According to statistics for 2016, 49% of road accidents and 75% of fatalities due to road accidents occured in the rest of Greece (all areas excluding Attica). For this reason, we decided to take our program one step further and find an efficient and effective way to reach the whole of Greece.Our new initiative is a new dimension added to this program in 2017. The new program is called “EYES ON THE ROAD – all over Greece” and it is an online program included an educational movie, that targets teenagers in schools all over Greece (students in distant schools in rural areas, islands, etc.). The initiative is also ongoing and is not foreseen to end in the near future.
Describe the characteristics of your target audience 
Young ages are at higher risk, as the leading cause of death for ages 16 to 20 years old are traffic accidents. The problem is even more obvious in most rural areas of Greece (ignorance, poor quality and maintenance of roads, difficult weather conditions, etc.), where 49% of accidents and 75% of fatalities, occur.
How many people did you reach/have you reached? 
List the actions you carried/are carrying out 
Wednesday, 1 January, 2014
Name of action 

Our new initiative “EYES ON THE ROAD – all over Greece” targets students from 14 to 18 years old, in the whole territory of Greece. It is an online program based on a website available only for schools. For the program we have created a 30-minute educational movie that students watch with their teachers, while we also provide educational material (print and online- information, videos, leaflets, questionnaires) that is availabe to teachers, in order to help them with the program. Our initiative includes the following innovations:Educational Movie.  An actor covers in a dramatized way all road safety information (seatbelt, alcohol, speed, distraction, helmet, etc.). The movie includes videos, diagrams, statistical information.Dedicated (schools only) website. Schools all over the country can access the material, watch the movie, answer the questionnaires, and give feedback. Also, schools in Attica can access it and review the whole seminar experience and material.Questionnaires. They follow the structure and subjects of the movie and examine the level of knowledge on road safety, as well as the general habits and stance. Students fill in the questionnaire before and after the program, enabling us to measure its effect and make adjustments if necessary.

How did you evaluate/are you evaluating the success of your action? 
As mentioned, we have created questionnaires for the students participating in our program. Through them, we examine students’ level of knowledge on road safety as well as the general habits and stance. We build a valuable database of questionnaires (we have collected around 5.800 questionnaires up to now) that reflect useful information (ignorance, misconseptions, build in attitudes) for us to use in future campaigns.
Who carried/carries out the evaluation activities? 
Internal evaluation
When did/will you carry out the evaluation? 
Before and after the intervention
Please describe the evaluation tools you use (i.e. surveys, interviews, focus groups, etc.)