Maritime Forum

Maritime Forum Themes


Improving European wild and aquaculture seafood consumption

Short description of the action: 
This is Blue Bioeconomy Collaborative Laboratory’s (CoLAB B2E) pledge to end prejudices surrounding aquaculture and to help all consumers across Europe choose the freshest, healthiest, most environmentally and economically sustainable seafood. Discover our Campaigns “Oh No! It’s a Myth!” and the Digital Guide “The 10 Commandments of Seafood”. “Oh No! It’s a Myth!” Portugal is the third largest seafood consumer in the world and the first in the EU, with a consumption of around 60 kgs per capita. However, at European level, only 10% of seafood consumption comes from EU aquaculture. National and European aquaculture have excellent quality, freshness and safety, and many of us have lived for years with myths that perpetuate ideas completely contrary to reality. This is what we want to clarify and communicate to seafood consumers. “The 10 Commandments of Seafood” What is your decision process when buying seafood? Do you find it difficult to choose fish at the fish stand, when you shop online or when you look at the menu at the restaurant? Want to better understand price differences? Do you have questions about the species, origin or freshness and flavour of fish? To help in making decisions about which seafood to consume, check out “The 10 Commandments of Fish”. These B2E campaigns will present several videos, photos, social media posts and data, available on our website ( and at our Instagram, Facebook and LinkedIn profiles. The information is expected to achieve thousands of seafood consumers in Europe and to help to inform and give them tools to make the best choice concerning a 360º approach, including their and their family’s health and nutrition, the respect of the ocean and its resources, animal welfare, sustainability, among other aspects. B2E pledges to continue this action through the development of new actions and campaigns to be implemented in the upcoming years.
Name of organisation: 
B2E Blue Bioeconomy Collaborative Laboratory
Type of organisation: 
International/EU organisation
The action contributes to the following objective or enabler: 
Public mobilisation and engagement
Type of action proposed: 
Citizen engagement, citizens-science, youth-led initiatives, communities of practice, ocean and water literacy, outreach, awareness raising and participatory approaches
Basin coverage: 
Atlantic/Arctic coast
Website link:
Start date of the action: 
Thursday, 20 May, 2021
End date of the action: 
Tuesday, 31 March, 2026
Budget allocated for the action: