I'm With Lorac was created because Earth with all its life is our only home and livelihood and we must protect it, but often the general public needs more than rationality to respond to this call because data, facts, and figures are highly informative but lack humanity.
Stories are a way to convey information while adding to our personal experiences. They appeal to our empathy and self-reflection to humanize this issue, and make us care enough to do something about it.
Marine scientist and writer Neus Figueras puts together her knowledge of the marine environment, storytelling skills, and imagination to present her novel "Lorac", a tribute to the ocean and a way to connect with the marine world and inspire climate action.
It has proofed to engage teenagers and adults and make they take actions towards the environment they would never have thought of before reading Lorac.