Save the Sea Project has two main objectives: to create community of ocean-literate and interested individuals and to raise money for a tangible goal they can all relate to. The idea attracts people who intentionally seek ways to help and become part of a
greater movement . On the other hand, by creating a product that is esthetically pleasing, we reach audiences whose primary focus is to satisfy their acquisitive needs. Getting familiar with its story then shifts this focus to the message the Bracelet conveys – by working together we can contribute to a greater change. Though the reasons for joining differ, both groups unite with the same sense of community and acknowledgment of education as an integral part of a movement they became part of. The idea, draws upon our need of social belonging as well as ever changing consumer needs that together allows us to maximize the impact of a cause we care about.
The Bracelet uses silver element and cord made of post -consumer plastic bottles. The element itself alludes to two fish found in the coat arms of the city where the Bracelet was created and the center of maritime activity in Poland.
100% of the net profit from its sale always goes to a charitable cause connected to the Baltic Sea conservation.
The first edition, in partnership with the Gdynia Aquarium, supports the purchase of Seabin for the Gdynia marina. The device will help clean the ocean surface from litter, plastic and petroleum-based oils. However, it will also provide a powerful educational tool for the children. Gdynia Aquarium plans to incorporate the new device in its outdoor activities for children that will help to promote ocean literacy and environmental awareness.