To meet today’s and future demand for high-quality restaurant-/catering-type food, the solution is to build a processing and manufacturing plant in the city centres. This Micro City Factory produces fish products and full ended catering-/restaurant-type food. The new ecosystem links together the raw material producer to the Micro City Factory on a way that it allows to offer the service from extreme small service units close the customer. Outstanding, high-class food and hot dishes can now be served via the retailers’ Online Food and click and collect service platform. The new concept includes the Faersk Sous Vide self-heating package concept, which allows serving highest quality top chef hot dishes delivered home. They also include the “Micro Slicer concept” as well as the ‘’Dry Curing during the transportation’’. The Micro City Factory is more than just today’s cloud or dark kitchens.
The problem we are solving
The many decade's long food trends with consuming the food outside the home have declined heavily since the outbreak of Covid-19. Since the 80s, consumers over the world, with the US in front, have gone over more and more to consume restaurant-/catering-type of food, preferably in just a restaurant and of higher quality. However the Covid-19 broke this upgoing trend and now 85 % of the food is consumed at home in the USA, as an example. The restaurant business is going on low fuel, but instead, the home food delivery is growing. The growth happens mostly via retailers’ ecosystem, as ordinary raw material, when the customer is expected to cook themselves. The market demand for higher quality restaurant-/catering-type of food haven’t disappeared anywhere, but the service is not available as a home delivery option. This is specifically the situation for hot dishes based onto fish because you need high-quality raw material, time for all works, kitchen tools and then the customer’s understanding of how to prepare/cook the fish - which is missing almost totally. We bring the missing tools to the retailer-/catering-service allowing to produce high-quality top chef cold and hot fish dishes on a cost-effective and smart way. In our concept, the only thing the customer needs is a mobile phone and the Faersk application when the Faersk in-package-cooking-system takes care of the cooking. All packages are 100 % recyclable cardboard or aluminium and the use of plastic packages is eliminated.
Sustainable impact on Blue Economy
Reduces carbon emissions, Contributes to waste reduction, Increases the use of renewable energy resources, Encourages sustainable use of maritime resources