LIFE Project Cover Photo

Enabling REACH consumer information rights on chemicals in articles by IT-tools

Reference: LIFE16 GIE/DE/000738 | Acronym: LIFE AskREACH



REACH aims for a high level of protection of human health and the environment. It provides incentives for manufacturers, importers and downstream users of chemicals to replace substances of very high concern (SVHC) with suitable alternatives. REACH not only defines an obligation for article suppliers to communicate on SVHC in articles down the supply chain, but it also establishes a right to know for consumers. This right outlined in Article 33(2) of the REACH Regulation entitles consumers to receive information from suppliers of products on the presence of SVHC (persistent, bio-accumulative and/or toxic substances, carcinogenic, mutagenic, endocrine disrupting or respiratory sensitising) in those products within 45 days as well as information on the product’s safe use. This flow of information requires effective communication between all actors in the supply chain on SVHC in the input materials of products (REACH Article 33.1). According to ECHA’s 2016 report on the operation of REACH, there are “clear indications that information on substances in articles is not adequately communicated in the article supply chains”.


LIFE AskREACH has the overall goal of helping the implementation of the REACH directive by:

  • Raising awareness of consumers on hazard information as well as of the market actors on their duties under REACH as importers, manufacturers, downstream users, retailers;
  • Increasing incentives for manufacturers, importers and downstream users of chemicals to replace SVHC by suitable alternatives;
  • Increasing the awareness of actors at the end of the supply chain (producers and retailers, consumers) about the presence of SVHC in goods and of the right to know;
  • Making available on-the-spot information (purchase decision) to increase the market demand for SVHC free products. This is an incentive for industrial actors to identify SVHCs; and
  • Facilitating communication on SVHC between consumers and companies as well as along the supply chain.
  • Expected results:

  • A central European IT system for communication on SVHC in articles;
  • A European-wide smartphone application for consumers (nearly three million downloads) to send requests to suppliers;
  • A SVHC/article database that will be fed in by companies;
  • A REACH-related supply chain communication tool to support companies in the organisation of the supply chain; Training material for retailers on SVHC in articles;
  • Two large-scale campaigns in 13 countries (including 395 events such as info days, seminars and trainings) that will reach some 6 m recipients in three years;
  • 3 million consumer requests for information sparked by AskREACH forcing companies to provide answers (and thus reinforce their supply chain communication);
  • Enhanced SVHC communication and substitution, leading to a substantial reduction of SVHC;
  • 250 suppliers directly involved with 15 companies exercising supply chain communication; and
  • Massive support from competent authorities and REACH helpdesks from EU Member States.


    Reference: LIFE16 GIE/DE/000738
    Acronym: LIFE AskREACH
    Start Date: 01/09/2017
    End Date: 31/08/2023
    Total Budget: 6,996,368 €
    EU Contribution: 4,195,600 €
    Project Location:


    Coordinating Beneficiary: Umweltbundesamt
    Legal Status: PAT
    Address: Wrlitzer Platz 1, 06844, Dessau-Rosslau, Deutschland
    Contact Person: Ioannis DOSIS
    Tel: 4934021032808

    LIFE Project Map



    • Chemicals


    • environmental awareness
    • chemical industry
    • environmental law
    • public health


    • "Regulation 1272/2008 - Classification, labelling and packaging of substances and mixtures (amends REACH regulation) (16.12.2008)"


    Name Type
    Umweltbundesamt Coordinator
    GLOBAL 2000 Umweltschutzorganisation, Austria Participant
    Zelena akcija, Croatia Participant
    European Environmental Bureau, Belgium Participant
    Arnika - Toxics and Waste Programme, Czech Republic Participant
    The Danish Environmental Protection Agency, Denmark Participant
    Danish Consumer Council / Forbrugerrådet Tænk, Denmark Participant
    Institut National de l’Environnement Industriel et des Risques, France Participant
    Bund für Umwelt und Naturschutz Deutschland e. V., Germany Participant
    Hochschule Darmstadt (University of applied science), Germany Participant
    Baltic Environmental Forum Germany, Germany Participant
    National Observatory of Athens, Greece Participant
    Baltijas Vides Forums, Latvia Participant
    Luxembourg Institute of Science and Technology, Luxembourg Participant
    Fundacja Kupuj Odpowiedzialnie (Buy Responsibility Foundation), Poland Participant
    ZERO - Association for the Sustainability of the Earth System, Portugal Participant
    Ecologistas En Acción, Spain Participant
    Swedish Chemicals Agency, Sweden Participant
    Swedish Consumers' Association / Sveriges Konsumenter, Sweden Participant
    Verein für Konsumenteninformation, Austria Participant