PROJECT DESCRIPTION
BACKGROUND
Various evidence-based campaigns, through which supermarkets are leading the way in showing their customers the right choice for the environment, have proven effective in the Netherlands and are currently being rolled out in Sweden and the UK.
OBJECTIVES
The project has the following objectives:
- Lowering the ecological footprint of supermarkets via:
choice of suppliers, merchandising, marketing practices, product offers, and more plant-based diets with less red meat and less processed meat; - Encouraging customers to opt for seasonal and locally sourced food; and
- Contributing to public debate on healthy and sustainable food.
RESULTS
Expected result:
A clear methodology developed on data collection (at 5 retailers in Belgium), as well as on processing, presentation and dissemination (to Dutch- and French-language media outlets).
