LIFE Project Cover Photo

Tourism sector awareness raising on water saving and reuse legislation

Reference: LIFE19 GIE/FR/001013 | Acronym: LIFE WAT'SAVEREUSE

PROJECT DESCRIPTION

BACKGROUND

Europe is considered to have adequate water resources. However, water scarcity and drought are increasingly frequent and widespread in the EU and demand now commonly exceeds available water resources. The Mediterranean Coast is a critical region where irregular rainfall, over-abstraction and increasing pollution are creating considerable concern about water shortages, affecting water resources, systems connectivity, biodiversity, water quality and river ecosystem functioning. This is aggravated by and has a direct impact on thetourism sector (growing by 3.3% a year), which depends on and makes intensive use of water. The WATSAVEREUSE project focuses on three Mediterranean regions of France and Spain (Catalonia, Occitania and the Balearic Islands) which receive more than 68 million tourists per year. It concentrates on the coast, a fragile landscape where water resources are scarce, particularly islands and areas with strong seasonal peaks of consumption. For example, hotels associated with golf courses can consume up to 1 million m3 of water per year.


OBJECTIVES

LIFE WATSAVEREUSEs overall objective is to explain the benefits of water legislation and national initiatives to promote the circular economy in water consumption, particularly in the tourism industry. It will target both water savings and reuse, with a special focus on the Mediterranean environment.

More specifically, the projects objectives are to:

  • Reduce the overall water consumption of tourists during their stay in hotels/resorts etc. by at least 10%;
  • Promote and raise awareness about water reuse among stakeholders in the tourism industry, in order to explain the benefits of implementing water reuse legislation/strategy and to improve tourists perception of reclaimed water by at least 9%;
  • Encourage the tourism industry to implement a minimum of five water reuse solutions;
  • Strengthen water governance through collaboration between public administrations and operators in the value chain; and
  • Reduce the overall consumption of freshwater by 30%.
  • WATSAVEREUSEs goals on water reuse are in line with the EUs Water Framework Directive, the 2015 communication on the circular economy and the EU action plan on sustainable consumption and production. The project will also contribute to the UN 2030 Sustainable Development Agenda (especially its target to substantially increase the efficiency of water use across all sectors and ensure sustainable withdrawals and supply of freshwater) and to the 7th Environment Action Programme. This aims to turn the EU into a resource-efficient, green and competitive low-carbon economy.


    RESULTS

    Expected results:

  • Design of a new communication methodology for reducing water consumption and raising awareness about the benefits of water reuse in the tourism sector;
  • 9% increase in water reuse in the tourism sector;
  • 20% reduction in water consumptionin hotels;
  • 9% increase in water reuse on golf courses;
  • 12% increase in water savings by public administrations;
  • Improved cooperation between public administrations; and
  • Reduced environmental impact of tourism on the Mediterranean Coast.
  • ADMINISTRATIVE DATA


    Reference: LIFE19 GIE/FR/001013
    Acronym: LIFE WAT'SAVEREUSE
    Start Date: 01/09/2020
    End Date: 30/09/2023
    Total Budget: 1,587,985 €
    EU Contribution: 873,391 €
    Project Location:

    CONTACT DETAILS


    Coordinating Beneficiary: GECT PYRENNES MEDITERANEE
    Legal Status: PAT
    Address: El Centre del Mn 35 boulevard Saint-Assiscle, 66011, Perpignan, France
    Contact Person: EVA RIVERA
    Email: courrier@euroregio-epm.eu
    Tel: 33448222234
    Website: http://www.euroregio.eu/en


    LIFE Project Map

    ENVIRONMENTAL ISSUES ADDRESSED

    THEMES

    • Water saving
    • Water scarcity and drought
    • Tourism and Accommodation
    • Awareness raising - Information

    KEYWORDS

    • environmental awareness
    • water saving
    • tourism
    • water reuse

    TARGET EU LEGISLATION

    • Directive 2000/60 - Framework for Community action in the field of water policy (23.10.2000)
    • COM(2012)673 -"A Blueprint to Safeguard Europe's Water Resources"

    BENEFICIARIES

    Name Type
    AD'OCC(AGENCE DE DEVELOPPEMENT ECONOMIQUE D’OCCITANIE), France Participant
    AQUAVALLEY(PÔLE MONDIAL DE COMPETITIVITE EAU), France Participant
    CLIQIB(CLUSTER DE LA INDUSTRIA QUÍMICA DE LES ILLES BALEARS), Spain Participant
    AETIB(AGENCIA D'ESTRATEGIA TURISTICA DE LES ILLES BALEARS - GOVERN DE LES ILLES BALEARS), Spain Participant
    ABAQUA(AGENCIA BALEAR DE L’AIGUA I LA QÜALITAT AMBIENTAL - GOVERN DE LES ILLES BALEARS), Spain Participant
    ACA(CATALAN WATER AGENCY / AGÈNCIA CATALANA DE L’AIGUA), Spain Participant
    CWP(Asociación Catalana Para la Innovación y la Internacionalización del Sector del Agua, Catalan Water Partnership), Spain Participant
    EURECAT(FUNDACIÓ EURECAT), Spain Participant

    READ MORE