Unique Device English (en) français (fr)

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Unique Browser (formerly also Unique Visitor) is an unique and valid identifier (= IP + User-Agent). [1]

This metric does NOT measure a person. Instead, it is a measure of a device through which a person interacts with a website or network, in common with all measurement software.

Formerly it was also called the Unique Visitor, but it was misleading as it made people believing that they measure by this way real people.

It is one of the IFABC metrics.

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