Difference between revisions of "Unique Device" English (en) français (fr)

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It is one of the [[IFABC]] metrics.
 
It is one of the [[IFABC]] metrics.
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==Problem with sum of the Unique Browser==
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Very often mistake is to take the number of Unique Browser for a specific period (for example a month) and then to make a simple sum of monthly numbers; this sum does not mean anything.
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[[Category: Europa Analytics]]
 
[[Category: Europa Analytics]]

Revision as of 13:58, 7 February 2011

Unique Browser (formerly also Unique Visitor) is an unique and valid identifier (= IP + User-Agent). [1]

This metric does NOT measure a person. Instead, it is a measure of a device through which a person interacts with a website or network, in common with all measurement software.

Formerly it was also called the Unique Visitor, but it was misleading as it made people believing that they measure by this way real people.

It is one of the IFABC metrics.

Problem with sum of the Unique Browser

Very often mistake is to take the number of Unique Browser for a specific period (for example a month) and then to make a simple sum of monthly numbers; this sum does not mean anything.

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