Difference between revisions of "Bounce Rate" English (en) français (fr)

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==Definition==
 
==Definition==
 
Beside official (and sometime a little complex) definitions [http://en.wikipedia.org/wiki/Bounce_rate]  
 
Beside official (and sometime a little complex) definitions [http://en.wikipedia.org/wiki/Bounce_rate]  
* the bounce is a visit lasting exactly 1 page views; in other words a visitor visit only 1 page on the website and he/she leaves it immediately after and he/she is not going to visit another page during the same visit.
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* The '''bounce''' is a visit lasting exactly 1 page views.
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In other words a visitor visit only 1 page on the website and she/he leaves it immediately after and she/he is not going to visit another page during the same visit.
  
 
===Interpretation===
 
===Interpretation===

Revision as of 11:57, 30 November 2012

Bounce rate [1] is one of KPI defined by IFABC for web analytics of the commercial websites.

Definition

Beside official (and sometime a little complex) definitions [2]

  • The bounce is a visit lasting exactly 1 page views.

In other words a visitor visit only 1 page on the website and she/he leaves it immediately after and she/he is not going to visit another page during the same visit.

Interpretation

While bounce rate is a useful tool for e-commerce sites, it is of more questionable value for sites such as news and information, where many visitors go to scan headlines and conduct research, and can find what they want immediately on the entry page.

Indeed, for any kind of informational site, sophisticated users are likely to bookmark a page within the site, which then becomes their personal entry page, check it (e.g., for sports scores, the price of pork bellies, etc.), then bounce right off. The page will have done its job, but might still have a bounce rate above 80%, bringing up the average for the whole site. For such sites, metrics such as returning visitors vs. new visitors might be more informative and should be used to understand the overall picture better.

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