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The Europa Analytics Metrics are web analytics standards for public authorities websites.

This web standards define the key metrics relevant in measuring the accomplishment of the communication objectives of the public authorities websites.

EU Member States as Target Audience

Goals
to raise awareness of the EU and build support for its policies and objectives
for this EC has to ensure the efficient impact of its communication.

EU citizens and Businesses as Target Audience

(Communicating with citizens of the EU is central. This however often takes place through media and multipliers.)

Goals
Inform of roles and actions of the EU, and in particular of the Commission;
Engage dialogue on the EU and its policies;
Create political understanding and support

see also File:Communication-objectives.pdf

Sources

http://blog42.eu/

Web Analytics Success Measurement For Government Websites (Avinash Kaushik, October 12, 2009)

How to measure the success of a Government website (by Alec Cochrane, posted on 18 February 2011)

Further Reading

Digital Metrics for Federal Agencies | HowTo.gov Digital metrics for measuring, analyzing, and reporting on the effectiveness of US government Web, mobile, social media, and other digital channels [1]

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