Landing page English (en) français (fr)

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The Landing page is a generic term for the first page a person sees when linking to a website. The landing page may be the homepage, but due to the use of search engines, it is increasingly likely to be a content page.

The concept of a landing page is important to keep in mind when designing a website; any webpage may be the first page viewed.

(from The Motive Web Design Glossary)

References

Design Great Landing Pages (from Hoover Web Design) Three key tips to make useful landing page designs (from clickpencil.com)

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