FUD English (en)français (fr)

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FUD stands for Fear, uncertainty and doubt [1]

FUD is a tactic used in sales, marketing, public relations, politics and propaganda.

FUD is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. An individual firm, for example, might use FUD to invite unfavourable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.

FUD could be considered as a specific case of Manufactured Demand [2]

  1. Scaring
  2. Seducing
  3. Misleading

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