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Google Accelerated Mobile Pages (or AMP) is an open source project and service to accelerate content on mobile devices. The service was launched in February 2016. The AMP provides a JavaScript library for developers and restricts the use of third-party JS. [1]

The AMP is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content.[2]

See also

References

  1. Wikipedia, List of Google products, Services
  2. Moz.com, How Google's AMP will influence your online marketing
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