FARNET
Fisheries Areas Network

Promotion

  • Vianapesca PO - Product placement – Promoting canned fish with a story

    14/06/2016
    - Good Practice Project
    This project by the Vianapesca Producer Organisation (PO) focused on adding value to local fisheries products through processing and a marketing campaign. Faced with the problem of low prices, the Vianapesca PO needed to find a way to enhance the value of low priced fish such as mackerel and sardine. It therefore approached the FLAG with the idea of designing a project on adding value.
  • Boat stories: catching the human side of fisheries

    18/04/2016
    - Good Practice Short Story
    To help preserve and promote the local fishing communities of North Devon, UK, Boat stories set sail with the North Devon FLAG in 2014 to make 10 short films telling the personal stories of those living and working with boats in the area. The stories, told by the skippers or crew, open the door to a world mostly hidden to even those who live on the coast, enticing the audience to come and have a closer look.
  • Legends of Kitka: videogamers, get ready to fish!

    17/11/2015
    - Good Practice Short Story
    In 2013, to limit the proliferation of “fake” products using the name of the local fish, “Kitkan Viisas” vendace, fishermen from Kuusamo, Northern Finland, teamed up to secure its listing in the EU’s Protected Designation of Origin (PDO) scheme. To further promote this unique product, a web and mobile video game, called the Legends of Kitka, was also developed.
  • Communicating effectively with the local community

    11/11/2015
    - Good Practice Method
    FLAG communication activities can be an important catalyst for innovation and change, and are a transversal element in the local development strategy. Through effective communication, the Adriatico Salentino FLAG in Puglia, Italy, has helped to empower local fishermen to become drivers of change in their communities.
  • Good Practice - Archive 2007-2013

    01/07/2015
    - Basic page
    This page leads to all the project examples published during the 2007-2013 programming period.