The area has an excellent climate, is rich in natural resources and landscapes, and has a rare flora and fauna. The fisheries sector in the area is considered particularly important because it creates jobs and offers healthy products to the people.
Kerry is one of the most sparsely populated counties in Ireland with the most rural and peripheral areas in the county experiencing declining populations over the last 20 years. This is especially true of the coastal regions.
The FLAG area consists of a combination of mountainous and coastal landscapes. It possesses Greece’s largest lagoon (the Messolonghi lagoon). Most of the fishing activity is small-scale and traditional and takes place in the Messolonghi lagoon.
Pescado artesanal is an online platform and a communication campaign to increase the consumption of artisanal seafood. The online platform pools products of four auctions, making local seafood more accessible to buyers.