Promotion

The Mariña Ortegal FLAG from Galicia, Spain, is open to cooperation ideas from around Europe. In particular, it is interested in cooperation on projects related to adding value to fisheries projects through processing and marketing.

FISCHtival, the open air festival of concerts and food organized by the Tirschenreuth FLAG in the summer of 2015, had not expected to provide such a transformation to the local community. The initial idea behind the event was to promote the activities of the pond fishing association, which is responsible for the administration of the FLAG.

Forte de l’appui de l'Axe 4 du FEP, une pêcherie de poulpe espagnole a été la première au monde à recevoir la certification MSC (Marine Stewardship Council), ouvrant ainsi de nouvelles possibilités de marché à la flotte locale.

This project by the Vianapesca Producer Organisation (PO) focused on adding value to local fisheries products through processing and a marketing campaign. Faced with the problem of low prices, the Vianapesca PO needed to find a way to enhance the value of low priced fish such as mackerel and sardine. It therefore approached the FLAG with the idea of designing a project on adding value.

To help preserve and promote the local fishing communities of North Devon, UK, Boat stories set sail with the North Devon FLAG in 2014 to make 10 short films telling the personal stories of those living and working with boats in the area. The stories, told by the skippers or crew, open the door to a world mostly hidden to even those who live on the coast, enticing the audience to come and have a closer look.

Dans le cadre d'un projet de coopération plus large visant à promouvoir l'image de la pêche et la culture côtière de la Méditerranée, une nouvelle station de radio en ligne donne une voix aux idées nouvelles, à la culture et aux activités liées à la pêche et à la mer.

FiskOnline has established a pathway for local fishermen to gain certification for the sustainability for their fishing activities.

In 2013, to limit the proliferation of “fake” products using the name of the local fish, “Kitkan Viisas” vendace, fishermen from Kuusamo, Northern Finland, teamed up to secure its listing in the EU’s Protected Designation of Origin (PDO) scheme. To further promote this unique product, a web and mobile video game, called the Legends of Kitka, was also developed.

FLAG communication activities can be an important catalyst for innovation and change, and are a transversal element in the local development strategy. Through effective communication, the Adriatico Salentino FLAG in Puglia, Italy, has helped to empower local fishermen to become drivers of change in their communities.

This page leads to all the project examples published during the 2007-2013 programming period.