Promotion

Two FLAGs in Poland have joined efforts to implement a project promoting the fishing potential of two different regions. By focusing on their areas of greatest expertise, the FLAGs made a greater impact in their respective localities.

The professional line fishers’ association of the Brittany region has run a communication campaign to promote line-caught fish. Two FLAGs cooperated to support this campaign that highlights the environmental sustainability and quality that are associated with this way of fishing.

La asociación de pescadores profesionales con sedal de la región de Bretaña ha llevado a cabo una campaña de comunicación para promover el pescado capturado con dicha técnica. La campaña, en la que han colaborado dos GALP, pretende sensibilizar al público sobre la sostenibilidad medioambiental y la calidad asociadas a este tipo de pesca.

Cooperation is strongly encouraged by the programme authorities in France and FLAGs were required to lay out their plans for cooperation within their local development strategies in their bid to gain EMFF funding. In some cases, cooperation is viewed as a transversal tool to strengthen the impact of all areas of FLAG work and, in other cases, cooperation is programmed as an area of work in its own right with specific objectives.

Two neighbouring FLAGs cooperate to support a mobile phone app, MonPêcheur, to connect local fishers with consumers by providing them with an online platform for communicating, promoting, and selling their catches directly to the consumer.

To support the economic revival of the local fishing sector following the COVID-19 crisis, the local fishing communities of the Hauts-de-France region have launched a weekly column in newspapers to promote their seafood products.

La pandemia de la COVID-19 ha suscitado un renovado interés por las ventas en línea, lo que ha contribuido a su vez a dar un nuevo impulso a proyectos como Cabaz do Peixe, una plataforma virtual —a través de la cual la flota pesquera artesanal local vende pescado al público general— que suministra productos frescos y de calidad al consumidor, con todas las garantías de seguridad.

The Gargano LAG integrated the promotion of cultural and gastronomy heritage into their local development plan. This includes the development and promotion of the seafood sector. To do so, it supported the development of the Pesca Mia app, which connects the seafood sector, restaurants and private consumers.

Dos GALP vecinos están apoyando conjuntamente una app para teléfonos móviles, MonPêcheur, diseñada con el objetivo de conectar a los pescadores con los consumidores locales mediante una plataforma en línea, a través de la cual los pescadores pueden comunicar, promocionar y vender sus capturas directamente a los consumidores.

Keeping you up to date on efforts and actions carried out by FLAGs, National Networks and Managing Authorities to support the fisheries and aquaculture sector in EU Member States overcome the challenges presented by the coronavirus, COVID-19. Be sure to check this rolling coverage regularly to get inspiration for actions in your areas. And contact the FARNET Support Unit with any of your news.