Promotion

In 2013, to limit the proliferation of “fake” products using the name of the local fish, “Kitkan Viisas” vendace, fishermen from Kuusamo, Northern Finland, teamed up to secure its listing in the EU’s Protected Designation of Origin (PDO) scheme. To further promote this unique product, a web and mobile video game, called the Legends of Kitka, was also developed.

FLAG communication activities can be an important catalyst for innovation and change, and are a transversal element in the local development strategy. Through effective communication, the Adriatico Salentino FLAG in Puglia, Italy, has helped to empower local fishermen to become drivers of change in their communities.

This page leads to all the project examples published during the 2007-2013 programming period.