Good Practice Method
FLAG communication activities can be an important catalyst for innovation and change, and are a transversal element in the local development strategy. Through effective communication, the Adriatico Salentino FLAG in Puglia, Italy, has helped to empower local fishermen to become drivers of change in their communities.
Objectives of the Adriatico Salentino communication strategy:
Good communication by the FLAG has helped fishermen in the area to initiate new activities, in addition to their traditional jobs, and to adopt the use of new technologies in their daily work (around 40-50% of fishermen in the area are active on social media and follow the FLAG on Facebook and Twitter).
Communication is an important FLAG activity. Even though communication tools and messages have to be adapted to local circumstances, FLAGs can draw on the ideas presented here to develop their own communication activities. More specifically, FLAGs can be at the forefront of digital inclusion in fisheries communities by supporting their use of social media and new communication technologies.
FLAGs are uniquely placed to help fishermen communicate about their work and their knowledge, and raise awareness of local fisheries products. Communication is a vital element of the animation task of FLAGs, but a sufficient budget and appropriate expertise are needed. FLAGs should consider new skill requirements in areas such as web management and the animation of social media and blogs.
Enhanced interpersonal skills, ability to reach different target audiences (from direct contact to social media), strong written and verbal communication skills (drafting articles for social media, the web, blog animation).
Approximately €40 000 per year for communication activities (2015).
Communication activities are covered by the animation and running costs of the FLAGs. They are also largely dependent on the personal engagement and communication skills of the FLAG staff.
|Timeframe of implementation||From Apr 2014 to Dec 2015|
|Type of area|