The area forms a geographical entity around the mouth of the Lérez River in the South West of Galicia, which flows into the Atlantic Ocean at the city of Pontevedra, where it creates Pontevedra's ria. Six municipalities form part of the territory. The coastal area’s boundaries are characterised by natural landmarks: The Lanzada isthmus in the North, the Cabo Udra in the South, the islands Ons and Onza - as part of the National Park of the Atlantic Islands - in the West. The area is very densely populated (548 Inhabitants/ km²).
The economy of the Pontevedra estuary is based on three pillars: the service economy concentrated around the city itself, maritime activities such as (shell)fishing and port activities clustered in the south and tourism, mostly on the north bank.
A key challenge for the area is to improve connections between the more traditional sectors such as fisheries with potential sources of innovation. There is a lack of collaboration between research institutes and entrepreneurs locally, especially in the fisheries industry. No formal ways exist to channel information or knowledge on innovation towards the fishery sector.
The tourism industry also consists of mainly small family driven companies. There is a need here for an overall coordination to market the region as a touristic and authentic brand based on natural and cultural assets (including maritime and fisheries heritage).
There are seven protected areas, including:
The general mission of the FLAG is to improve local quality of life and development opportunities in the local area by improving the competitiveness of the fisheries and aquaculture sector, capitalising on the touristic inflow and the sustainable use of marine and coastal resources. In this respect local maritime heritage will be used as the flagship for development of the area.
The FLAG’s strategy is based around five specific objectives:
Each year project proposals should be submitted by the 1st of March.
If the budget of the March call is not exhausted, a second phase of applications for grants is organised by September 1st each year (except in 2020 in order to close the programme on time).
A first call for proposals was organised in August 2016.
Experience with the cooperation project "Mar Galaica" www.margalaica.net/en/, project between all Galician FLAGs to jointly promote maritime tourism in the Galician region.
The FLAG is interested in cooperation on marine tourism and on (platforms of) commercialisation of fishing products.
The FLAG is open to cooperate with other Spanish Groups or with other groups located around the Atlantic Ocean.
The FLAG territory overlaps with the two Leader LAGs (Pontevedra/O Morrazo LAG and O Salnés LAG).
The FLAG acts as a separate legal body but shares certain board members with both LAGs. Common partners include respectively 4 (Poio, Pontevedra, Marín and Bueu) and 2 municipalities (Meaño and Sanxenxo) and various associations representing the economic and social sector.
The FLAG coordinates with both LAGs during informal meetings.
The board consists of: