The FLAG is located on the Baltic sea coast north of the city of Gdańsk. The area has valuable natural assets, many of them protected. The main economic activities are tourism, fishing and fish processing.
The key challenges include: combining environmental protection with job creation; introducing new, non-seasonal business sectors (such as water tourism, culinary tourism, cultural tourism, and health projects), increasing incomes in fisheries and diversifying fishing activities, improving social services (education and care) and improving access to the Gdańsk metropolitan area (mainly through public transport).
At 51.8%, the proportion of the FLAG area (land and sea) covered by some form of protection is exceptionally high. There are areas of protected landscape, landscape parks, 115 natural monuments and many Natura 2000 areas (which make up about 17.2% of total land surface of the FLAG).
The FLAG intends to develop businesses and create jobs, focusing on non-seasonal activities or innovative activities that extend the tourism season. It is planning to strengthen local businesses by developing and promoting the local brand and creating widely recognised tourism products, based on the cultural and maritime potential of the area. It is also planning to improve the accessibility and quality of social services and to support different forms of social economy in order to reduce the number of unemployed people.
The challenge of increasing fishing incomes will be addressed by direct sales and developing local systems of sales and distribution and integrating products and services, as well as increasing the amount of value added locally in processing. Fishing activities will be further diversified through the development of aquaculture.
The FLAG also has funding from EAFRD (€2 500 000). It will be used to create non-seasonal jobs, especially for marginalised groups, support environmental education and awareness raising, invest in tourism infrastructure and support business development.
The FLAG partners include: municipalities, businesses, NGOs, individuals and fishermen. The largest number of actors comes from the business sector (67), These are mostly fishermen, but also include tourism businesses, health centres and craftsmen. The social sector is represented by 27 actors (NGOs, trade unions and producer organisations), There are also 17 individual members. The public sector is represented by municipalities, the county office, schools, museums and the Marine Research Institute.