La Marina FLAG area consists of seven municipalities on the Mediterranean coastal area of Alicante which are Benidorm, Calp, El Campello, Dénia, Xàbia, Teulada and La Vila Joiosa. The municipalities belong to the three coastal regional provinces of La Marina Alta, La Marina Baixa and y L´Alacantí.
Tourism is the area’s predominant sector, accounting for 70% of the region’s economy. Fishing catches have fallen significantly in recent years, a decrease most notable in the municipalities of El Campello and Teulada. Common catches include sardine, anchovy, hake, prawn, lobster and monkfish. A key challenge to the area is protecting its fisheries industry and heritage while sustainably growing its tourism sector.
The FLAG has several protected areas under the conservation of the Natura 2000 Birds Directive including Muntanyes de la Marina and Penyal d’Ifac. Similarly, the FLAG has multiple protected areas under the conservation of the Habitats Directive including Montgó and Serra Gelada.
La Marina FLAG’s local development strategy includes the following main objectives:
The full FLAG strategy can be found here.
While the FLAG has no specific project examples, future projects will be focused on:
The diversification of fisheries activities and tourism.
La Marina FLAG is composed by 35 members including the town halls of Benidorm, Calp, El Campello, Dénia, Xàbia, Teulada and La Vila Joiosa, several fishing organisations (‘cofradías’), numerous fisheries enterprises, various cultural and tourism-related associations and the sailing clubs of Benidorm and Vila Joiosa.