The FLAG is located in Western Poland. Its area includes many important rivers (notably the Warta, the Noteć, the Drawa and the Obra) and nearly 100 lakes (about 2% of the FLAG surface is covered with lakes, and the largest one, Osiek Lake, extends over 502 hectares). There is a long tradition of inland fishing and aquaculture. One of the challenges is increasing eutrophication of lakes due mainly to agricultural activity. Two lakes were already restored thanks to the FLAG activity in the 2007-2013 period.
There are very few businesses dealing with processing and valorisation of food products (including fish), except in cities and near the main roads. Fish processing or modern fish auctions are lacking. Fish producers struggle with such issues as poaching, bureaucracy and competition on the market from cheaper imported fish. Fewer people are interested in the fishing profession and there are no opportunities to learn this profession in the FLAG area. Much of the infrastructure is old and in a poor condition. The natural assets of the area (such as rivers, lakes, forests) are not sufficiently recognised and promoted.
The FLAG intends to focus on the following key themes:
The FLAG has members from all sectors, both individuals and organisations/institutions. The public sector is represented by the seven municipalities and the county administration. There are many local businesses, including fisheries businesses (fish farms and the Polish Anglers’ Association which owns many of the lakes).