Visit the new FARNET 2014-2020 website

FARNET.lab "Linking fisheries to the tourism economy": Sardinia, Italy - 22-24 October 2013

This seminar was FARNET’s second lab-style event in which participants worked on a very specific theme, in this case - how to link fisheries to the tourism economy. Organised at the initiative of DG Mare and with the support of the Autonomous Region of Sardinia and the Italian Ministry of Agriculture, this transnational seminar took place in Sardinia from the 22-24 October 2013.  It brought together over 80 FLAGs from 20 different EU countries, along with members of national and regional authorities responsible for implementing Axis 4, in order to work through the process of supporting fisheries-related tourism. Dedicated working groups guided participants through three key themes: matching fisheries areas’ assets and markets; developing fisheries-related tourism products; and promoting and marketing fisheries related tourism packages. A combination of presentations and working guidance from experts from the tourism industry offered FLAGs the basic building blocks to tackle these themes as well as a chance to work through practical examples. Further presentations, a visit to see an Italian pesca-tourism boat and “itti-tourism” restaurant, and the exhibition of around 70 FLAG projects also gave participants an overview of different types of tourism projects that are helping fishing communities to tap into the potential that that tourism economy can offer.  

Summary report 

FARNET Guide #9 Fisheries and Tourism: Creating benefits for the community

The FARNET photo album 

List of participants 

DAY 1: Tuesday, October 22
18.30 – 20.00FLAG Fair of tourism material & projects, with feedback from tourism experts (all attending FLAGs invited to participate) Projects from FLAG Fair
20.00

Buffet dinner of local products, organised by the Sardinian FLAGs and courtesy of the Regional Government.

DAY 2: Wednesday, October 23
9.00 – 10.30

Linking fisheries to the tourism economy

- Welcome and introductions

- Linking fisheries to the tourism economy 

- Sardinian FLAG presentation (area, fisheries and tourism) 

10.45 – 12.00

Working group session 1: Introductions and identification of resources 

12.00 – 15.30

Visit to the port to see Italian pesca-tourism boats and to the Nora Lagoon where a small fishing cooperative manages tourist visits and activities, including an “ittiturismo” restaurant. Buffet lunch of local fisheries products at the restaurant. Further details:   

                                                                                      

15.30 – 16.45

Developing fisheries-related tourism – plenary session presentations from tourism experts on key areas of work:

- Developing the tourism product 

- Working with tourism actors to market your product 

- Using marketing tools to reach your target audience 

16.45 – 18.30

Learning through projects: mini tourism exhibition. A series of stands presenting selected Axis 4 tourism projects: interactive exercises, discussion and analysis.     

19.30

Official dinner, courtesy of Italy’s Ministry of Agriculture. 

Day 3: Thursday, October 24
08.00 – 13.30

Pesca-tourism trip : Photo Album 

09.00 – 10.00 

Plenary session presentations: key messages from projects to promote quality in fisheries tourism.

- Margalaica website as an example of packaging and promoting fisheries and coastal resources. 

- Lapland’s training programme for fishermen: mobilisation, capacity building and becoming operational in tourism. 

10.00 – 11.30

Working group session 2:

- developing tourist products in fisheries areas

12.00 – 13.30

Working group session 3:

- marketing fisheries-related tourism

14.45 – 15.45

Focus on pesca-tourism 

Plenary session with technical input on pesca-tourism implementation in Italy and feedback from the fisheries representatives’ pesca-tourism trip. 

Also screened: FARNET video on an Axis 4 project to develop pesca-tourism in the Var, France. 

16.00 – 17.00Working group session 4: finalising your area’s tourism package 
17.00 – 18.00

- Presentation of 4 tourist packages for Europe’s fisheries areas, with comments from panel of tourism experts.

- Conclusions from DG Mare