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FLAG factsheet - France - Pays d’Auray

Offical name: 
Pays d’Auray
Pays d'Auray
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Description of the area and its main challenges

The area has been built around its historical, geographic and cultural identity, both rural and maritime. It is therefore possible to distinguish: a rural and farming area, a very touristic coastal area and an island area around Belle-Ile, Houat and Hoëdic.

The Auray Pays has been shaped by maritime activities for decades. Today, although fishing and shell fish farming still represent an important sector in terms of value added and employment in the area, especially on the islands, it has become increasingly difficult to justify their place along a coast which is increasingly coveted. The weight of tourism, linked with the attractiveness of the Pays, has led to significant residential demand with a strong impact on the local economy and the traditional balance.

Population: 86 000 inhabitants                                       Employment in fisheries: 1 295*

Surface area/km²: 630 km²                                             Coastal or inland: Coastal(262 km)

Population density / inhabitants / km²: 132      Protected areas:1148hectares protected by the Coastal Conservatory

* including536 in shell fish farming

Main focus of FLAG strategy

The general objective of the strategy is to “create an environment which will favour the maintaining and the sustainable development of shell fish farming and of small scale fishing in the Auray Pays”. It breaks down in 4 operational objectives:

  • Acting collectively to improve water quality
  • Favouring an ‘eco-responsible’ development: encouraging sustainable management of fishery resources and of the production environment
  • Valorising the fisheries sector and reinforcing the maritime identity of the Auray Pays
  • Reinforcing the role of fishery sector professionals in territorial governance and the management of coastal areas: this last axis is transversal to the 3 others.

Environmental management (1-5, where 5 is high priority and 1 is low priority) :5

Improving the competitiveness of the fisheries sector (1 - 5) : 4

Diversification into other activities (1 - 5) : 3

Project examples and ideas

- Studies and work to collect, coordinate and monitor data on water quality as well as the dissemination and valorisation of such information among professionals and local actors.    

- Methodological, technical and financial support to initiatives that bring professionals together and pool their resources (e.g. study/advice for the creation of producer associations, support for the creation of collective tools such as fish tanks)

- Development and implementation of activities to promote fish products (e.g. organising activities focused on cooking sea products for the local population and tourists or schools, participation in fairs with tasting sessions and direct sales, collaboration with renowned restaurants...)

- Developing a targeted tourism offer for the discovery of fishing and shell fish farming (e.g. support for the creation of an ‘Oyster house’, programming of visits to shell fish farming sites, processing companies, the auction at Quiberon, discovery routes, links between producers, restaurant owners and consumers, etc.)

- Making use of the professional and empirical knowledge and knowhow of scientists and managers (e.g. creation of an environmental logbook)

- Tackling water pollution


Lead Partner / Responsible Legal Entity :  Syndicat Mixte of the Auray Pays (Syndicat Mixte Fermé) (a ‘syndicat mixte’ is a structure of inter-community cooperation which in this case is a public body)

Other key actors / organisations in the partnership :

- Professional organisations of fishing and shell fish farming activities: regional shell fish farming section of South Brittany, oyster farming unions, local fishing committees, fishermen groups...

- The Quiberon auction,

- Actors that monitor water quality: association, unions...

- Tourism and leisure activities: associations, professional groupings...

- Training: professional maritime and fish farming secondary schools

- Local public bodies

Links with LEADER : there is no Leader programme in the area

% of public actors : 24

% of fisheries sector actors : 65

% of non-fisheries private actors / NGO sector actors : 35

% of environmental actors : 20

Number of individuals/organisations in partnership : 106

Number of individuals on decision-making body : 25

Number of contracted staff in FLAG : 1 part-time person (employed by the lead partner)


Total public funding 2007-2013 : € 1 168 800

EFF : €    500 000

Other public funding : €    500 000

Private : €    168 800

FLAG Manager: 
Other contact: 
President: Françoise Evanno
Syndicat Mixte du Pays d’Auray, Immeuble Océania, rue du Danemark, BP 20 335, 56 403 AURAY CEDEX, France.
hirsch-pays-auray (at)
+33 2 97 56 41 74
+33 2 97 56 40 68
Languages spoken: 
French, English (basic)