One of the four main aims of Axis 4 is to “add value to fisheries and aquaculture products” (Article 43.2a). In fact, the weight of fisheries organisations on many Fisheries Local Action Groups has meant that the measure for adding value to fisheries products (Article 44.1d) has become one of the most important parts of local strategies.
Most local projects for adding value to fisheries products try to close the gap between fishing and consumers and to improve vertical links between actors at different points on the fisheries supply chain. However, in designing these actions, FLAGs have to realise that they are not operating alone. In particular, they need to maximise synergy with investments in processing and marketing being supported under Axis 2 of the EFF (Article 35) and the measures to develop new markets and promotional campaigns, collective and pilot actions of Axis 3 (Articles 37, 40 and 41).
The actions supported by FLAGs themselves generally concentrate on innovative solutions, targeted at the economic and environmental sustainability of small enterprises and fisheries - which can be taken up on a larger scale if they are successful. For example, the measure supported by FLAGs can involve:
• Innovations in processing. New quality products. Improvements to old products
• Innovations in marketing and distribution. Collective marketing and shorter circuits. Labels of origin and ecolabels
• Innovations in the applications of information technology. Internet selling. Traceability…
Local shrimp from Belgium can be offered fresh for a longer period, and without using preservatives, through the use of a newly developed fresh value chain. By improving cooking and cooling procedures, Flemish fishermen have enhanced shelf life significantly, increasing the competitiveness of their small-scale coastal fisheries.
This brochure has been developed for the "Sailing towards 2020" event, it highlights facts, figures and success stories from the 2007/2013 Axis4 program of the European Fisheries Fund. Stakeholders (FLAGs, Managing Authorities, project promoters) may use it as a source of inspiration for future projects; but it will also interest wider audiences, such as researchers, NGOs and/or the media wanting to know more on local development of European fisheries areas.
Find out more with the 42 project posters showcased during the Sailing Towards 2020 conference.
Fish All Days allows customers to buy fresh fish straight from the boat - or have it delivered directly to their doorstep. By combining more traditional educational and promotional campaigns with the use of new technology and social media, a trawler from Molfetta has developed a loyal network of customers.
In Stockholm, local fishermen have long been isolated, dependent on long chain marketing and lacking opportunities to sell their fish locally. With the support of the FLAG, fishermen developed the Stockholm fish market: regular urban events where local fishermen can sell fresh, local and traceable seafood directly to urban customers, leading to the development of a collective brand and a permanent fish market.