To contribute to the main goals of the European Union`s action in the field of public health, particularly in the area of information. The EBU is the largest association of national broadcasters in th...
To contribute to the main goals of the European Union`s action in the field of public health, particularly in the area of information. The EBU is the largest association of national broadcasters in the world and has therefore the means to contribute to these goals, given that it has active Members in every country of the European Union and, more generally in Europe, North Africa and the Middle East. It was founded in February 1950 by western European radio and television broadcasters and in 1993 it merged with the OIRT - its counterpart in Eastern Europe. The EBU`s headquarters are in Geneva, Switzerland. From its office in Brussels, the EBU represents the interests of public service broadcasters vis-à-vis the European institutions. Thanks to its structure, the EBU is able to offer European media, and especially public broadcasters, a service assisting them with establishing, maintaining and enhancing their own health information service. The aim is: - to provide Europe`s citizens with more and better information on health issues (through television, radio, Internet, written media) - to provide a platform for health issues that have a pan-European relevance - to promote the exchange of good practices in the health sector Consequently, the EBU`s proposal is to develop and implement EHIP, the European Health Information Platform. The largest and main executive part of the project, notably the production, broadcasting and other dissemination of the TV reports, the (Internet) animations as well as the radio reports, to be under the full editorial, legal and financial responsibility of individual EBU Broadcasting Members, in cooperation with previously selected production partners under the Members` supervision and control, while supplemental coordination of the overall project management to be provided by the EBU headquarters in Geneva. To ensure the establishment of the widest partnership as possible and with the aim to provide the largest pan-European exposure to EHIP, it is envisaged in the project that, shortly after the preparatory stages, additional individual EBU Members and/or their production partners, can be entrusted with the production, broadcasting and other dissemination of the TV reports while the action is under way. Once approved by the Commission and provided that they comply with the contractual requirements for participating in EHIP, these additional individual EBU Members and/or their production partners shall act as additional Associated Beneficiaries and benefit from the same rights and obligations as the current Associated Beneficiaries under the EHIP project.