The aim of PEER-Drive Clean! is to sensitize youths and young adults between 18 and 24 years old to the dangers of alcohol and drug use and to achieve a modification of the eventual high risk drug use of the target group at an early stage. Peer-Drive Clean! will make clear to the youths and young adults the incompatibility of alcohol/drug use and the road use with the help of creative messages. PEER-Drive Clean! takes advantage of the young person’s high motivation for driving. The target group should be convinced through face-to-face actions of PEER educators to abandon the consume of intoxicating substances while driving a motorized vehicle. These personal communication actions will be designed in such a way that the target group will be personally reached through an orientation towards personal experiences. The message will be: Zero tolerance on alcohol - "Drive Clean!" The Programme PEER-Drive Clean! will include the setting up of an European discussion forum about the existing prevention offers for young people with the priority "alcohol, drugs and road use", using the peer education approach as well. In this forum, information will come together about how serious the problem of "alcohol and drugs in connection with road use" in the model regions is and which preventive approaches are currently being used. The project partners will exchange existing prevention approaches and their experience about which methods and procedures have proved to be successful in the drug use prevention and traffic education. The positive experiences that have been collected through the "PEER-Projekt an Fahrschulen" (PEER project in driving schools) in Germany will be useful for the model regions. In these regions, multidisciplinary networking between agents of health promotion, drug use prevention, traffic, protection of young people and police will be encouraged. Through PEER-Education- Actions the youths and the young adults (driver learners and beginners) will be educated about risk situations, backgrounds of accident causes and the problem of alcohol/drugs in connection with road use. The target group will be encouraged to analyze the own way of dealing with the problem of drugs and eventually to modify it. The setting up of PEER-Education-projects will be documented and evaluated. It is expected that the PEER-Drive Clean! actions will offer new insight about effective messages for the drug prevention strategies for young persons. The programme will identify Best-Practice-approaches for the prevention work with young persons with different lifestyles.
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The overall objective of the project is the reduction of alcohol consumption and related harms of adolescents and young adults in Europe. It is mainly focusing on youths between 12 and 21 years noted with risky alcohol consumption. TAKE CARE aims at keeping adolescents to the legal provisions as set in the respective national laws and at hindering alcohol consumption before the set minimum age. Furthermore the project aims at enforcing responsible alcohol use by younger generations and thus minimizing the risk of alcohol dependency and related health impacts as well as deviant behaviour.
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Eurocare`s vision is a Europe where alcohol related harm is no longer one of the leading risk factors for ill-health, early death, violence and disability, where innocent third parties no longer suffer from the drinking of others and where the EU and its Member States recognise the harm done by alcohol and implement effective and comprehensive policies to tackle it.

Eurocare is recognized as the leading independent NGO on alcohol policies. Eurocare is unique in its role as the sole non-governmental organization specialised on alcohol policy working at European level.

The mission of Eurocare is to promote policies that prevent and reduce alcohol-related harm, through advocacy in the EU and WHO EURO.

Our message in regards to alcohol consumption is that "less is better".

To achieve its mission Eurocare seeks to influence policy makers, advocate effective and evidence based alcohol policies, monitor initiatives, monitor marketing practices of the alcohol industry, disseminate information and knowledge, publish reports and position papers.



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The development of effective methods of engaging with workplaces, and their workforces, to raise awareness and bring about organizational and individual change that lead to safer alcohol consumption, and thus a reduction in alcohol-related absenteeism, presenteeism and injuries. This will be achieved through the development and dissemination of a practical and robust cross-cultural tool-kit able to support the delivery of workplace-based interventions that will bring about safer alcohol consumption amongst the European workforce. The project will produce a report identifying best practice and recommendations for European, national, regional and local policy-makers. The project will improve the health and well-being of European citizens, contribute to the objectives of the Lisbon agenda, and enable workplaces to mitigate the potential negative consequences of the economic recession on alcohol-related harm.
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Eurocare is unique in its role as the leading independent NGO working on alcohol policies in Europe.

Eurocare`s vision is a Europe where alcohol related harm is no longer one of the leading risk factors for ill-health, early death, violence and disability, where innocent third parties no longer suffer from the drinking of others and where the EU and its Member States acknowledge the harm done by alcohol and implement effective and comprehensive policies to tackle it.

The mission of Eurocare is to raise awareness among decision makers of the harms caused by alcohol and to ensure that these are taken into consideration in all relevant EU policy discussions, as well as to promote the development and implementation of evidence based policies and at effectively preventing and reducing the burden brought in by alcohol.

To achieve its mission Eurocare seeks to; influence policy makers, establish collaboration with other organizations sharing our concerns, advocate effective and evidence based alcohol policies, monitor relevant policy developments, monitor marketing practices of the alcohol industry, disseminate information and knowledge through reports, position papers,web site and newsletter.

Our message in regards to alcohol consumption is that "less is better".

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