The general objective of the project is to gain knowledge on how to motivate young smokers to take part in smoking cessation interventions and to transform this knowledge into concrete recommendations for cessation practice. Therefore, national networks shall be established fostering the collaboration between various stakeholders in teen (health) development. In order to display promising access ways, the project output consists of a best practice catalogue as well as guiding principles on how to reach young smokers for cessation interventions.
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The objective is to contribute to the reduction of smoking-related morbidity and mortality by supporting tobacco product regulation. Directive 2001/37/EC prescribes amongst others that part of the data on tobacco ingredients, submitted by manufacturers, must be disseminated to the consumers. To inform the public well, authorities are obliged to make an understandable description of the different tobacco ingredients.
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The general objective of the conference is to support in implementation of EU policy on tobacco control, in particular with respect to raising awareness on health risks.
More specific this can be divided in:

1. Policy objectives
a. Improved national implementation of the FCTC guidelines in Europe.
b. Continued and intensified tobacco control policies and activities through (new) long lasting and comprehensive tobacco control programs and campaigns at EU level (e.g. EU HELP campaign) and at national level; e.g. the Dutch tobacco control program will end by 2011;
c. Understanding tobacco industry tactics (that prevent implementation of FCTC guidelines (especially article 5.3) and tobacco control across Europe) and knowledge about how to counteract them;
d. Better understanding (at the policy level) how tobacco control improves the health of the population and decreases health risks, which are prerequisites for economic productivity and prosperity.

2. Cooperation and Networking objectives
a. Enable networking and the creation of new alliances among participants and countries;
b. Increased cooperation and exchange of knowledge, experience and products between eastern and western European countries (according to article 152 of the EC Treaty);
c. More and better trained next generation professionals in tobacco control throughout Europe, and the establishment of an ongoing platform for these professionals.

3. Action objectives
a. Youth empowerment across Europe to undertake activities in their own country;
b. Introduction of new approaches to ensure that measures also reach underprivileged populations.

4. Media and target group objectives
a. The conference will be covered by European and international media;
b. The conference will be perceived by the target group as an important next step in tobacco control in Europe.

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