The general objective is to carry out and assess the effectiveness of a web-campaign and to raise awareness about risky lifestyles for youth aged 15-18 years old who are neither in work nor in education. The project aims to target these adolescents in a way that will lead to raise their awareness and knowledge of healthier behaviours.

Specific objectives:
1. Preparation
The final messages and production of the web series will be developed, peer reviewed and validated over the project duration by issue experts, a focus group of adolescents and social networks.
2. Roll-out
The roll-out of the web-campaign will include activities aimed at gathering interest for the series through social networks, media and web-based channels etc., as well as the display of the series on the relevant sharing platforms (eg. Youtube, Daily Motion)
3. Evaluation
The aim is to test the effectiveness of an innovative communication approach to the target group, that could be applied in other EU and national health policies.

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